David Aschenbrand from Newmark joins us for what starts as a standard industry conversation but transforms into something much more human. Dave's extensive cold storage background spans material handling systems, CH Robinson, Preferred Freezer Services, and Bridge Industrial before landing at Newmark's cold storage practice. But this episode really takes off when we discover Dave's been drumming in a band called The Ghost Rodents for decades and builds custom furniture in his spare time. We dive into war stories from measuring freezers with pencils, coordinating 25 containers a day during an egg crisis, and the philosophy of Zen Golf that guides his business approach. Dave also shares his market predictions, identifying 2027 as the recovery point and small bay buildings as the next opportunity. This conversation perfectly captures what makes our industry special — the fascinating humans behind the professional facades.❄️ Cool Takeaways:The Ghost Rodents Band Revelation — Dave reveals he's been drumming in a band for decades, completely transforming the conversation from professional to personal. Custom Furniture Craftsmanship — Beyond cold storage, Dave builds Adirondack chairs and massive China chests, showcasing his dedication to quality in everything he does. Epic Egg Crisis Management — During an avian flu outbreak, Dave coordinated importing French eggs through 25 containers daily without a single port penalty. Zen Golf Business Philosophy — Dave shares how mindfulness principles from golf translate to business problem-solving and professional resilience. Cold Storage Market Forecast — Analysis of the speculative building oversupply and prediction that normal market conditions return in 2027. Small Bay Building Opportunity — Identification of 15-25,000 square foot cold storage spaces as an underserved market for smaller food companies. First Freezer War Story — Dave's brutal initiation measuring a Winter Bread facility with pencils and tape measures in freezing conditions.Sponsored by: Vapor Armor Advanced vapor barrier systems designed to protect cold storage facilities from moisture and condensation. 🔗 www.vaporarmor.com Fastener Systems Inc. (FSI) High-performance fasteners and thermal solutions trusted across the cold storage industry. 👉 www.cooltimespodcast.com