Brandon Reeve and his new Chief Innovation Officer, Karan Patel, sit down with Vince Free and Jenna Free to pull back the curtain on what AFAB — Applied Fabricators — is actually building. The conversation covers a complete shop floor redesign using a paper doll exercise, Purdue engineering students driving lean manufacturing improvements, and a serious push for ISO compliance and FM testing. But the episode's real payload is cultural: Brandon walks through AFAB's values live and without notes — 'we not me,' gratitude on rush orders, owning mistakes, acting in good faith, rapid responsive reliable — before landing the company's unofficial slogan: 'Go grab a beer, AFAB's got it from here.' Karan's story adds weight to all of it: a corporate-world veteran who watched AFAB grow from the outside and chose it over red tape.The episode closes with a steel and aluminum market update that's equal parts alarming and actionable — aluminum on the London Metal Exchange has nearly doubled year-over-year — and a rapid-fire round that ends with a pilot's license reveal nobody saw coming.❄️ Cool Takeaways: • Shop Floor Redesign — AFAB is rebuilding its entire manufacturing floor using a paper doll exercise — cardboard cutouts of every machine laid out in the parking lot — with Purdue industrial engineering students leading lean manufacturing and Kaizen optimization. • Why Karan Patel Chose AFAB — After years at Firestone Building Products, Elevate, Wholesome, and AmRise, Karan Patel left corporate life because the red tape cost more than it was worth. He had been watching AFAB grow from the outside before Brandon Reeve made the call. • ISO Compliance in Plain Language — Karan explains AFAB's ISO and FM documentation push with one concrete image: 'If you're bending a three by three inside corner trim, it's three by three on the nose — not three and a hair.' Precision as a documented system, not just an intention. • The Values Wall — Brandon Reeve walks through AFAB's core values without notes — 'we not me,' positive grateful and enthusiastic, owning mistakes, acting in good faith, rapid responsive reliable — and lands the brand promise: 'Go grab a beer, AFAB's got it from here.' • Growing Right, Not Just Growing — Brandon's thesis for the entire company: 'We wanna grow, but we wanna grow right.' AFAB hires for culture fit and trains from there — and the arrival of Karan Patel is the structural proof that the strategy is working. • Steel and Aluminum Market Update — Karan delivers a non-alarmist but clear-eyed read: steel and aluminum are both rising, $200 per ton increase in the last quarter, and the London Metal Exchange aluminum price has nearly doubled year-over-year. AFAB bought early. The recommendation for everyone else: act now. • Pilot's License Reveal — In the rapid-fire closing round, Karan casually mentions he just passed his single-engine pilot's license — the episode's best human moment, delivered with the same understated confidence he brings to market data.🎯 Sponsored By: Applied Fabricators (AFAB) https://www.appliedfabricators.com/🔔 SUBSCRIBE & FOLLOW Subscribe to Cool Times Podcast for new episodes every week.#CoolTimesPodcast #ColdStorage #Construction #Podcast