In this episode David Bellingham interviews Michalina Maria Franasik, an MA Art Business graduate who now works as Communications Manager for the Treasure House Art Fair in London and as creative director of a contemporary art space in Lodz, Poland. They discuss: Michalina’s transition from business studies to the art world; her use of social media and content creation to learn and make connections; and practical career advice for graduates. The conversation covers behind-the-scenes logistics of staging Treasure House at the Royal Hospital Chelsea (24–30 June), the role of art fairs in a digital and sustainability-conscious age, and trends in antiques, decorative arts and small boutique fairs. Michalina also describes her work representing Polish artists and upcoming exhibition projects that bridge Polish and UK audiences. Listeners will hear actionable tips on networking (attending previews, speaking to exhibitors), the value of experience in smaller organisations, and how digital storytelling and consistent, genuine content can open professional doors in the cultural sector.   Links: https://www.treasurehousefair.com/ https://www.linkedin.com/in/michalina-maria-franasik-597849249/  https://www.linkedin.com/company/kantor-sztuki/      music ‘Baby, I Miss The Internet’ (Rama, Rama, Rama)  by TOT TAYLOR is used by kind permission of the artist ©Tot Taylor/Songmatic Music (2020)