Since 2017, ServiceNow has increased revenue sixfold to $13 billion and become highly profitable. In rebranding the company from its IT help-desk roots to a cross-functional business platform, thought leadership has played a sizable role. On this episode of Everything Thought Leadership, we are joined by Richard McGill Murphy, who until January was head of research innovation at ServiceNow. He built the company's thought leadership and content programs starting in 2017, in part with publishing and research that present new trends in AI, workforce transformation, and organizational risk. He also created an award-winning online publication for C-suite executives called Workflow. Today, Richard discusses his biggest lessons from his work at ServiceNow, how the AI era affects the future of thought leadership, and his latest effort to reshape thought leadership for tech companies: Walled City Group. 00:00 – Introducing Richard 00:49 – Interview Starts 07:51 – Branding and Thought Leadership Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.