<p>After nearly two decades as a wedding photographer, <strong>Jeff Chan</strong> (@theapartmentphoto) is rethinking everything — from how he books clients, to how he uses social media, to what authenticity actually means.</p><p>In this episode, hosted by<strong> Lilly Red</strong> (@elisabettalillyred), Jeff opens up about his decision to only take on “heck yes” weddings in 2025, why he’s obsessed with the idea of becoming a “SKU of one,” and how he’s reframing Instagram as a creative tool instead of a constant stressor.</p><p><strong>What You’ll Learn in This Episode:</strong></p><p>How to identify and book only the right clients for you</p><p>Why being a “SKU of one” is the ultimate business advantage</p><p>The surprising truth about <em>authenticity</em> on social media</p><p>How Instagram’s trial reels can reach the right audience</p><p>Why creating from abundance changes everything</p><p>🎧 <strong>Listen now</strong> and get inspired to build your photography business with more intention, creativity, and joy.</p><p><strong>Links &amp; Resources:</strong></p><p>Jeff Chan – <a href="https://instagram.com/theapartmentphoto" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>Elisabetta Lilly Red – <a href="https://instagram.com/elisabettalillyred" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>Lilly Red Academy - https://lillyredacademy.com/</p><p>Book Recommendation – <em>Don’t Believe Everything You Think</em> by Joseph Nguyen</p>