Powerful Marketing Tips podcast

Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being. They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership. You’ll also hear why MIP (Most Important Person) time, systemizing repetitive work, and healthier boundaries are non-negotiable if you want to lead sustainably instead of burning out. ⌛ Timestamps 02:39 The Importance of Proactive Marketing Leadership05:41 Hurry Slowly: Balancing Urgency and Importance08:04 Maximizing MIP Time for Strategic Work10:54 Systemizing Recurring Marketing Activities13:46 Empowering Teams Through Delegation16:37 Understanding the Bigger Picture in Marketing19:26 Protecting Against Burnout in Marketing21:46 The Role of Relationships in Marketing Success 🔗 Related Resources Episode: We Let AI Interview Us (Here’s What Happened) Video: How MIP Hour Helps Increase Productivity Free resource: Marketing Workflow Setup Template Learn more about The Greatest Marketer book and framework 👋 Who we are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it Join the Powerful Marketers Hub – global community for marketing and business leadersUse code PODCAST for one month of premium access: https://powerful-marketers.com/hub/  🌐 Let’s connect Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast

In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK. With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today. They talk about how to build trust before a crisis, how to communicate effectively under pressure, and why preparation can turn a problem into a brand-building opportunity. Michael also discusses the role of marketing, social media, and AI in today’s fast-moving communication landscape. What You’ll Learn in This Episode Why we all operate in a world of “permanent crisis” The key steps to creating a crisis communication plan How trust and transparency protect your brand The role of marketing and internal communication in a crisis Turning challenges into opportunities for reputation growth How social media and AI have changed crisis management Why preparation and empathy matter more than perfection Key Timestamps 32:11 How prepared companies build lasting trust02:00 What counts as a crisis today06:00 Building trust and relationships before you need them11:00 How to create a practical crisis communication plan17:00 Marketing’s role in crisis management22:00 Managing social media, AI, and misinformation30:00 Lessons learned: how preparedness builds resilience About Michael Kempner Michael Kempner is a recognized authority on reputation management, crisis communication, and corporate responsibility, and has advised many of the world’s leading executives and organizations. Michael has been named PRWeek’s PR Professional of the Year twice and was inducted into the PRWeek Hall of Fame in 2020. He also served on national boards and was appointed by President Obama to the White House Council for Community Solutions and as a Governor of the US Agency for Global Media. 🌐 Website: mww.com💼 LinkedIn: Michael Kempner📸 Instagram: @mww_pr 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Powerful Marketers Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Global and local networking opportunities ✅ Daily support from marketing professionals who understand your challenges 🎁 Try the Hub for Free: Use code PODCAST for one month of free premium access. 👉 Join here Follow us: 🌐 Website: powerful-marketers.com 📸 Instagram: @powerfulmarketers 💼 LinkedIn: Powerful Marketers #powerfulmarketers #marketingpodcast #marketingcommunity #crisiscommunication #marketing #crisisplanning

In this fun episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, do something different: they let AI take the role of interviewer. With zero preparation and plenty of curiosity, they answer thought-provoking questions about marketing, burnout, community, and how to work smarter in today’s fast-paced world. Mari-Liis and Laura share what they’ve learned about overwhelm, why “no one wins alone” is more than just a slogan, and how to avoid the most common mistakes businesses make with marketing. You’ll also hear their first impressions of AI (spoiler: they weren’t impressed at first), and how they now use it to support their creativity and strategy. If you’ve ever felt like marketing is too much, this episode will remind you that simplicity, collaboration, and clarity always win. ⏱️ Timestamps 00:01:00 – Early misconceptions about success in marketing 00:02:38 – The burnout moment that led to creating Powerful Marketers 00:05:16 – Why collaboration matters more than ever 00:08:29 – The biggest marketing mistake business owners make 00:11:36 – Keep It Super Simple: the K.I.S.S. mindset 00:13:00 – What failed campaigns can teach you 00:16:21 – First experiences with AI in marketing 00:18:32 – Where to invest a small marketing budget 00:20:10 – Turning data into real business growth 00:22:22 – The most common communication mistake 00:25:18 – Why assuming is the root of all problems 🔗 Related Resources Why No One Wins Alone: Inside the Powerful Marketers HubHow to Start Using AI in Marketing Without Feeling OverwhelmedMarketing Strategy Clarity Builder (Lite Version) 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it 🌐 Let’s Connect Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast

In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media. She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into lasting content. You’ll also learn why consistency doesn’t mean posting every day, but instead showing up with purpose where it matters most. What You’ll Learn in This Episode: Why Carrolee calls herself the anti-social content marketer How podcast guesting creates visibility and trust faster than social media Simple ways to repurpose podcast interviews across multiple channels Practical tips for finding the right podcasts to guest on How to measure trust in your business through retention and referrals The role of email marketing in building authentic engagement Key Timestamps: 00:03:06 – The Anti-Social Content Marketer's Journey00:08:56 – Networking, referrals, and building real connections00:14:45 – How podcast guesting multiplies your content and reach 00:20:46 – Finding the right fit podcasts00:26:38 – The best ways to measure trust in marketing00:29:37 – Building trust through email marketing Resources & Links: Learn more about Mari-Liis Vaher’s upcoming book The Greatest Marketer: thegreatestmarketer.com Connect with Carrolee Moore on LinkedIn Visit Carrolee’s website: carroleemoore.com Get access to Carrolee’s 4 week email podcasting course: https://carroleemoore.net/email-course  Join the Powerful Marketers Hub: use code PODCAST for one month free of premium access 👋 Who We Are: We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find:✅ Training and resources to sharpen your skills✅ Tactical spaces for LinkedIn, Instagram, AI, and more✅ Local and global meetups to stay accountable✅ Daily support from marketing professionals 🌐 Let’s Connect: Website: powerful-marketers.com Instagram: @powerfulmarketersLinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketingtips #marketingsupport

In this casual, non-scripted conversation, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov open up about their personal journeys in marketing, how they balance their different strengths, and why they created the Powerful Marketers Hub. They share the importance of knowing what gives and drains your energy, reframing mistakes as learning opportunities, and finding community support. You’ll also hear about the “Make It Happen” rooms inside the Hub, opportunities for young marketers, and how to get early access to Mari-Liis’s upcoming book The Greatest Marketer. ⏱️ Timestamps 00:01:45 – The Queen of Impossible Story00:03:34 – Energy-Draining vs. Energy-Giving Tasks00:05:30 – Why the Power Marketers Hub Was Created00:08:57 – Mistakes Are Just Another Take00:12:34 – Creating a Safe Space for Marketers00:13:21 – Make It Happen Rooms00:23:17 – Secret Code for Podcast Listeners00:24:04 – Early Access to Upcoming Book 🔗 Related Resources Be the first to access the upcoming book The Greatest Marketer How to Build Effective Marketing Systems That Actually Work Join the Powerful Marketers Hub 👋 Who We Are We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals   🌐 Let’s Connect: Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers #powerfulmarketers #podcast #marketingcommunity #marketershub #businessgrowth #marketingsupport