<p>Still not enough about digitalization and automation? Congratulations! &nbsp;&nbsp;&nbsp;</p> <p>Looking at the data and files around this podcast, there's a lot I need to clean up. But that's another topic. &nbsp;Since it's not just us, but a lot of hoteliers, we invited an expert in this data field: Sandro. &nbsp;</p> <p>He will not only give you valuable tips and tricks, he'll also provide you with a guide on how to properly analyze and clean up your data. Specifically, he talks about guest segmentation, personalization and upselling.&nbsp;</p> <p>Don't believe it? &nbsp;Well, listen to it for yourself! &nbsp;</p> <p><br></p> <p>Enjoy the latest HIC Hotelcast episode.</p> <p><br></p> <p><strong>Our expert on LinkedIn:</strong></p> <p><a href="https://www.linkedin.com/in/sandro-christofori/" target="_blank">Sandro Christofori</a>, Revinate</p> <p><strong>HIC auf </strong><a href="https://www.linkedin.com/company/hospitality-industry-club/"><strong>LinkedIn</strong></a><strong> &amp; unsere </strong><a href="https://hospitalityindustry.club/"><strong>Website</strong></a></p>