Thanks to the cool-ification of Indian food, traditional ingredients from the subcontinent, like turmeric and ghee, are now repackaged and resold in Western and Westernized markets as if they were “new” discoveries. Cleaned up, minimalistic design labels are often employed to give the familiar and unfamiliar look, and conceal what one can argue is a recolonization of the Global South by the Global North. The U.S.-based academic Rumya Putcha tells us why this hipster Indian food is problematic, while Vidya Balachander, current South Asia editor at Whetstone, helps us unpack the idea of the global supermarket.
Topics covered in this episode:

Min 1:40: Meet Rumya Putcha
Min 2:08: Meet Vidya Balachander
Min 3:29: The root of the frustration
Min 7:24: Logic of “cool-ification”
Min 9:42: Marketing Otherness
Min 11:00: Wellness as a form of travel
Min 15:56: Displays of diversity in supermarkets
Min 18:53: Aesthetics of Otherness
Min 21:47: Going beyond outrage
Min 25:38: Question of authenticity
Min 28:03: No easy answer

Learn more about this episode of Bad Table Manners at www.whetstoneradio.com, on IG and Twitter at @whetstoneradio, and YouTube at WhetstoneRadio.
Guests: Rumya Putcha (@snailmobile821), Vidya Balachander (@vidya83)

Bad Table Manners

Whetstone Radio Collective

How Indian Food Became Frustratingly Hip

FEB 23, 202234 MIN
Bad Table Manners

How Indian Food Became Frustratingly Hip

FEB 23, 202234 MIN

Description

Thanks to the cool-ification of Indian food, traditional ingredients from the subcontinent, like turmeric and ghee, are now repackaged and resold in Western and Westernized markets as if they were “new” discoveries. Cleaned up, minimalistic design labels are often employed to give the familiar and unfamiliar look, and conceal what one can argue is a recolonization of the Global South by the Global North. The U.S.-based academic Rumya Putcha tells us why this hipster Indian food is problematic, while Vidya Balachander, current South Asia editor at Whetstone, helps us unpack the idea of the global supermarket.

Bad Table Manners is part of Whetstone Radio Collective. Learn more about Bad Table Manners here.

Find show notes here.