Episode 3: Build What People Want (User-Centered Design & Design Thinking) with Benjamin Pietrzyk
FEB 27, 202245 MIN
Episode 3: Build What People Want (User-Centered Design & Design Thinking) with Benjamin Pietrzyk
FEB 27, 202245 MIN
Description
<p>Entrepreneurship is all about value-creation and building what people want. But how do we create value and create good products and services? When we think about building good solutions and good companies, we have to talk about the concepts of design thinking and also user-centered design.</p>
<p>In this episode, our co-hosts Naiomi Israel and Tiffany Yau interview Benjamin Pietrzyk. Benjamin is the Director of Entrepreneur Mentoring at the Uncommon Individual Foundation (UIF), founded by Dr. Richard Caruso and Dr. John Crosby. Pietrzyk has worked with UIF since 2013 to help launch UIF’s Caruso Incubator and Caruso Challenge, where he works with emerging companies and students throughout Philadelphia and New Jersey. In addition, Pietrzyk founded <a href="https://www.ondawave.org/" rel="noopener noreferrer" target="_blank">ondawave</a>, an international nonprofit that creates healthier lives by increasing access to proper effective care in rural Dominican Republic and <a href="https://www.ganarjuntos.com/" rel="noopener noreferrer" target="_blank">Ganar Juntos</a>, a Spanish tutoring company that creates jobs for bilingual youth and mothers in rural areas of the Dominican Republic. Pietrzyk also worked as an adjunct professor at Eastern University and La Salle University where he taught entrepreneurship and nonprofit management. Pietrzyk studied at La Salle University and the University of Pennsylvania.</p>
<p>Benjamin will share his own experience as a nonprofit leader and professor on recommended practices for approaching user-centered design and how we can do so effectively by leveraging and empowering our communities. </p>
<p><strong>Show notes:</strong></p>
<ul>
<li>Watch Ben's TED Talk <a href="https://www.ted.com/talks/ben_pietrzyk_marry_the_problem_date_the_solution">HERE</a></li>
</ul>