<p>In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover:</p><ul><li>Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurement</li><li>Supplementing scores with complexity, intensity &amp; core flavor categories</li><li>Aligning internal teams through rapid panel calibration exercises</li><li>Translating lab data into clear, engaging descriptors for roasters and end-consumers</li><li>A preview of Nordic Approach’s 2025 Autumn Cupping event</li></ul><p>Whether you’re a coffee buyer, Q Grader, roaster, or enthusiast, you’ll discover practical insights on making sensory data work at every level of the coffee supply chain.</p> 

<description>&lt;p&gt;In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurement&lt;/li&gt;&lt;li&gt;Supplementing scores with complexity, intensity &amp;amp; core flavor categories&lt;/li&gt;&lt;li&gt;Aligning internal teams through rapid panel calibration exercises&lt;/li&gt;&lt;li&gt;Translating lab data into clear, engaging descriptors for roasters and end-consumers&lt;/li&gt;&lt;li&gt;A preview of Nordic Approach’s 2025 Autumn Cupping event&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Whether you’re a coffee buyer, Q Grader, roaster, or enthusiast, you’ll discover practical insights on making sensory data work at every level of the coffee supply chain.&lt;/p&gt; </description>

In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover: Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurementSupplementing scores with complexity, intensity &amp; core flavor categoriesAligning internal teams through rapid panel calibration exercisesTranslating lab data into clear, engaging descriptors for roaster...

Coffee Science for CoffeePreneurs by CoffeeMind

Cupping Methods in Trade, Lab & Consumer Communication with Morten Wennersgaard from Nordic Approach

Cupping Methods in Trade, Lab & Consumer Communication with Morten Wennersgaard from Nordic Approach

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