River Falls, Wisconsin, is home to Tattersall Distilling, a nationally recognized craft spirits producer whose portfolio is distributed across 25 states. Known for sourcing locally and crafting spirits infused with botanicals and functional ingredients, Tattersall has built a reputation on flavor innovation and ingredient integrity.  Co-founder Jon Kreidler joins the show to discuss the company's strategic expansion into the fast-growing hemp-derived THC beverage market with Tattersall Functional. Drawing on years of experience working with complex flavor profiles and plant-based ingredients, Jon explains how Tattersall is translating its distilling expertise into this new category.  He also shares insights into Wisconsin's evolving hemp landscape by allowing beverages in liquor stores and restaurants, helping to normalize cannabis. He discusses what it takes to scale a regulated beverage brand across state lines, and how distributors and retailers are preparing for a potential federal hemp ban this November.  https://www.tattersallfunctional.com  https://www.tattersalldistilling.com The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.