Trade show season for 2026 is officially underway.  I’ll be heading to MJ Unpacked, taking place May 5–7 in Atlantic City, New Jersey.  I recently sat down with co-founder George Jage—someone many of you already know from his long track record in the trade show world, including his role in helping scale MJBizCon in the early days.  In this conversation, we go beyond the typical event preview and dig into what it actually takes to build a meaningful industry gathering in cannabis. George shares how MJ Unpacked is intentionally designed not to be the biggest show, but the most valuable—especially for CPG brands navigating today’s fragmented, state-by-state market.  We also get into the challenge of creating a “national” platform in an industry that still operates locally, and why that distinction matters. We talk about the growing importance of visual merchandising at retail, what makes Atlantic City a strategic location for drawing operators from across the tri-state and mid-Atlantic regions, and why the show’s content still resonates beyond those markets.  George also offers insights into emerging markets like Missouri, breaks down the thinking behind the MJ Cup awards and their partnerships with Ganjier and Green Flower, and shares what’s next—including his upcoming Hemp Beverage Expo in Austin this June. https://mjunpacked.com/ The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.