<p>Everyone loves talking about marketing.New creatives. New channels. New funnels.</p><p>But if a customer can get the same product in one hour, three-day shipping feels broken.Not inconvenient. Broken.</p><p>And when ads stop converting, most sellers blame marketing.This episode explains why that is usually the wrong diagnosis.</p><p>In this Week in Review, Neil breaks down why fulfillment speed is no longer a backend operation. It is a growth lever. Platforms like Amazon and Shopify already understand this shift, even if most brands do not. Marketing creates attention. Fulfillment decides if attention turns into revenue.</p><p><strong>🚀 What should I sell next?</strong> Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.</p><p><strong>TLDR:</strong> </p><p>✅ Fulfillment speed now impacts conversion more than ad creative </p><p>✅ Same-day and next-day delivery reset customer expectations </p><p>✅ Platforms compete on friction, not marketing </p><p>✅ Slow shipping raises CAC and kills discounts </p><p>✅ Fulfillment has become a trust signal </p><p>✅ Operators design offers around delivery, not price</p><p><br></p><p><strong>📍 Chapters</strong></p><p>00:48 Why ads are not closing sales anymore</p><p>01:13 Amazon and Shopify fulfillment signals</p><p>01:51 Marketing creates attention, fulfillment creates revenue</p><p>03:04 Why discounts stop working when shipping is slow</p><p>03:22 How operators redesign fulfillment for growth</p><p>03:56 Fulfillment signals brands should watch</p><p>04:54 How operators think about fulfillment heading into 2026</p><p><br></p><p><strong>Follow Neil:</strong> </p><p>🔗 LinkedIn:<a href="https://www.linkedin.com/in/neiltwa/"> <u>https://www.linkedin.com/in/neiltwa/</u></a> </p><p>📸 Instagram:<a href="https://www.instagram.com/neiltwa/"> <u>https://www.instagram.com/neiltwa/</u></a> </p><p>📘 Facebook:<a href="https://www.facebook.com/neiltwa/"> <u>https://www.facebook.com/neiltwa/</u></a> </p><p>🐦 X/Twitter:<a href="https://twitter.com/voltagefba"> <u>https://twitter.com/voltagefba</u></a> </p><p>🎵 TikTok:<a href="https://www.tiktok.com/@fbabusinessbuilders"> <u>https://www.tiktok.com/@fbabusinessbuilders</u></a></p><p><br></p><p><br>🎧 <strong>Like This Episode?</strong></p><p> ✅ Subscribe for weekly conversations with real founders </p><p>✅ Share this with a brand owner or marketer in your network ✅ Drop a review to help others discover the show </p>