<p>It’s no secret that embedding insurance offerings into an existing customer experience provides a great opportunity for generating new revenue and expanding customer relationships.</p> <p>However, it’s not always easy to get started with an embedded insurance strategy, especially if you don’t have an insurance background. If you truly want to embark on a successful insurance program, you’ll have to approach it with the right mindset.</p> <p>Today we’re joined by Zach Shefska, Founder, CEO, President of CarEdge. Founded in 2020, CarEdge makes buying, owning, and selling a car more efficient and fair for everyone involved. Zach himself is a self-made executive with a passion for advocacy, fairness, and empowerment in the auto industry. </p> <p>We’re excited to hear about what Zach and his team are working on at CarEdge, and how they’re innovatively thinking about insurance distribution as a means to complement their current offerings and to further empower their customers throughout the vehicle purchase and ownership experience.</p>