<p>What if better communication starts with listening, not telling?</p><p>In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform the way governments engage citizens.</p><p>From unpacking the ineffectiveness of the old ‘broadcast’ model to examining the use of buzzwords in sustainability conversations, Natasha urges listeners to imbue their stories with honesty, empathy, and curiosity.</p><p>In a world where government communicators are facing rapid transformation, this episode offers a timely reminder. Meaningful change begins with understanding your audience — not just speaking louder.</p><p><br></p><h3><strong>DISCUSSED IN THIS EPISODE</strong></h3><ul><li>How listening creates more effective and trusted communication</li><li>Ways to communicate across five generations in the workplace</li><li>How storytelling connects people and drives understanding</li><li>Why transparency builds credibility during complex change</li><li>How curiosity and self-awareness improve leadership communication</li></ul><p><br></p><h3><strong>SHOW NOTES</strong></h3><ul><li><a href="https://www.spinningred.com/" rel="noopener noreferrer" target="_blank">Spinning Red | Natasha Plowman</a></li><li><a href="https://btscollective.org/" rel="noopener noreferrer" target="_blank">Break the Silence Collective | Natasha Plowman</a></li><li><a href="https://www.emilyslist.org.au/" rel="noopener noreferrer" target="_blank">Emily’s List | Emily’s List Australia</a></li><li><a href="https://www.alisontaylor.co/higher-ground" rel="noopener noreferrer" target="_blank">Higher Ground | Alison Taylor</a></li><li><a href="https://blog.govcommsinstitute.com/podcast" rel="noopener noreferrer" target="_blank">Blog | GovComms Podcast</a> </li><li><a href="https://www.linkedin.com/company/govcomms-institute/" rel="noopener noreferrer" target="_blank">LinkedIn | GovComms</a> </li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>