<p>Governments are full of data, but it’s insight that drives real change.</p><br><p>In this episode of <em>GovComms</em>, <strong>David Pembroke</strong> joins <strong>Garrett Tyler-Parker</strong>, Director of Analysis and Insights at Tourism Research Australia.</p><p>Together, they break down how good research transforms spreadsheets into strategy.</p><br><p>Garrett shares why formative research should shape a campaign from the start, how human stories give meaning to dashboards, and what’s changing fast as mobility data and AI enter the mix.</p><br><p>Find out how to make evidence easier to understand, harder to ignore, and far more useful for the people who need to act on it.&nbsp;</p><br><p>Key Points</p><ul><li><strong>Insight beats information: </strong>government (and tourism) are awash with data, but the real job is turning the ‘what’ into the ‘so what’</li><li><strong>Start research early:</strong> use formative research to shape the campaign, rather than using it to evaluate after</li><li><strong>Blend big data with human context: </strong>numbers show patterns, but storytelling makes evidence more memorable</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>