What happens when a technology professional returns from France, gets fascinated by the world of beverages, and builds one of India's most influential alcobev platforms? In this episode of 3 Techies Banter, we sit down with Vikram Achanta, Founder of Tulleeho, to explore the evolution of India's alcohol and hospitality industry - from the early days of internet entrepreneurship to the rise of Indian craft spirits, premium cocktails, and world-class single malts. Vikram shares the origin story of Tulleeho, how a simple idea to review bars turned into a pioneering business, why the dot-com model failed, and how the company successfully pivoted into one of India's most respected beverage education and consulting brands. We also discuss: The early internet boom and bust Building communities before social media existed How alcohol trends emerge and spread India's gin and tequila revolution The rise of Indian single malts Consumer behavior in premium beverages What it takes to launch your own alcohol brand today Whether you're a startup founder, marketer, entrepreneur, beverage enthusiast, or simply curious about how trends are created, this episode offers fascinating insights into business, branding, hospitality, and innovation. #3TechiesBanter #VikramAchanta #Tulleeho #IndianWhisky #CraftGin #StartupStories #HospitalityIndustry #AlcoholBusiness #Entrepreneurship #BeverageIndustry Learn more about your ad choices. Visit megaphone.fm/adchoices