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What's the point of fathers? Michael Ray, father and gender equality campaigner says the way they're portrayed in the media and advertising sends the impression that they are either bumbling idiots or not an important part of raising kids.

It was only when Michael was left raising his daughter alone that he became conscious of how little support there is for men taking on less traditional roles in the home. He highlights the lack of representation of fathers in media and advertising, noting that only 4% of parenting portrayals in Australia feature fathers. 

Ray argues that we've made big changes to our views of women but that hasn't been matched either in the workplace or in the media for men, and true equality is only possible if men are given more status and respect in the role of father.

Michael Ray:

https://michaelray.com.au/

https://www.linkedin.com/in/michael-ray-574079183/

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