<p>It is very important to be proactive in business, people and organizations that know this have realized that there are prospects that may not come through the regular marketing channels, hence a need to prepare a custom presentation that shows how mutually beneficial business relationship between the organization and the client. That is what a proposal does, as a document that shows the prospective client what a person or an organization can do for it if engaged. Proposals are also known as sales pitches, usually written in persuasive language in a bid to elicit a desired action or outcome.</p> <p><br></p> <p>However, great intentions are never enough. There is both a science and an art of designing proposals that sway the hearts and heads of prospects. The signature elements in a great proposal design are what move the needle from mediocre to excellent. There are unspoken expectations that your prospects have whenever they receive a proposal from you; these expectations must be identified, understood and presented in a manner that is convincing. </p> <p><br></p> <p>In this episode, we shared some insights on a number of things that must be included in your proposal to guarantee that your prospects don’t trash it.</p>