<p>Organizations are always looking to shore up their customer-base by attracting new demand for their products and services. Using the sales funnel, they deploy numerous strategies to move a prospect from the point of awareness of their product to taking action on the same product. This is no mean feat because in a cut-throat economy, rival brands are also competing for a larger chunk of the market share. That’s where emotional intelligence comes in, as an effective tool in creating a distinct and advantageous approach for any such organisations that seek to drive customer acquisition.</p> <p><br></p> <p>When the metaphorical net is cast into the sea of customer in a bit to catch their attention, the corresponding processes and systems must be set up to effectively harness the marketing efforts. Whether it comes in form of a lead magnet, advertising or any other promotional activity – the aim should be to get the customer to act upon the information being presented. Since must buying-decisions for customers are made from a place of emotions and justified by logic, the science of customer rationale must be understood and applied by organisation seeking to weaponise the attention of their prospects.</p> <p><br></p> <p>In this episode, we share a few emotional intelligence strategies that will enable leaders drive customer acquisition.</p> <p><br></p>