<p>It one thing to acquire customers, it’s another thing to retain them. After you have successfully gotten prospects into your sales funnel, which is from the point of awareness to the point of taking action – you need to develop ingenious strategies to ensure that they don’t leave that desired location. Repeat action or patronage is what successful businesses thrive on because if you can keep your existing customer base whilst scouting for new ones, your bottom-line will be better for it. Emotional intelligence then helps to identify and better understand what attracted customers to you in the first place so that you can continue recreating such experiences.</p> <p><br></p> <p>Retaining customers is much harder than getting them but most business people and organisations underestimate this. There are always rival brands that are competing for their attention and offering similar value, so the quest to keep customers loyal to your brand is an eternal one. The goal of every business to perpetuate and maximise the lifetime value of each customer which is the total value that a customer brings to an organisation over the course of their business relationship. This is because more often than not, it is cheaper to manage an existing business relationship with a customer than it is to acquire a new one. Managing the emotions of customers to ensure than they continue their patronage then becomes a much sought-after skill.</p> <p><br></p> <p>In this episode, we share a few emotional intelligence strategies that will enable leaders drive customer retention.</p>