<p>SummaryIn this engaging conversation, Max Fisher shares his journey from residential to commercial real estate, emphasizing the importance of authenticity, endurance, and understanding client needs. He discusses the impact of running on his life, the role of social media in generating leads, and the significance of family and fatherhood. Max highlights the challenges and rewards of being a business owner and the lessons learned through perseverance and dedication.TakeawaysAuthenticity in conversations leads to deeper connections.Running provides clarity and helps in overcoming challenges.Transitioning from residential to commercial real estate involves a steep learning curve.Understanding client needs is crucial in commercial real estate.Social media serves as a powerful branding and lead generation tool.Specializing in a specific asset class can enhance business opportunities.Endurance in both running and business is essential for success.Fatherhood brings unique challenges and rewards that shape personal growth.Business owners face significant risks but also have the potential for great rewards.Community-focused initiatives can uplift and inspire growth. Chapters00:00 Authenticity in Conversations05:58 The Journey of Running and Health11:51 Transitioning to Commercial Real Estate17:52 The Challenges of Commercial Real Estate23:50 The Role of Social Media in Business29:42 Lessons from Business and Life33:47 Endurance and Overcoming ChallengesKeywordsauthenticity, running, commercial real estate, social media, fatherhood, endurance, personal growth, business strategies, client relationships, Tucson</p>