Photography & Videography Workflows
Imagen | AI Post Production for Photography & Videography
Recent Episodes
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Get ready for an honest look at the art and reality of running a photography business from someone who's been thriving in the industry for nearly two decades.
Sandra Åberg is an internationally acclaimed fashion, wedding, and travel photographer whose dreamy, light-filled imagery has been featured in Vogue, Harper’s Bazaar, Brides, and Martha Stewart. Combining her background in fashion with a passion for storytelling, she creates elegant, emotive photographs that celebrate love, beauty, and authenticity. Through her studio, Atelier Åberg, and her mentoring work, Sandra inspires others to embrace creativity and vulnerability, capturing life’s most meaningful moments with artful intention.
Sandra reveals her annual business planning ritual using paper and pen, opens up about why she's scaling back on weddings she personally photographs, and talks real about the anxiety tied to endless editing. Whether you’re a seasoned photographer or just starting out, Sandra’s refreshing approach to workflow, creativity, and self-care will change how you look at the day-to-day of photography.
“It's being really present. Like for me, that's what it is. Mainly it's like being super present with the people that I'm with and really 100 giving myself to the session, if that makes sense.” - Sandra Åberg
Resources
Why You Should Listen
- Hear a real-world photographer's workflow, from session prep to business management.
- Learn how AI photo editing is transforming the post-production process.
- Find tips for setting boundaries and goals in your photography business.
- Get honest advice about anxiety, outsourcing, and balancing creativity with business.
- Gain inspiration to design your own ideal photography life, not just survive the busy season.
Ready to level up your photography workflow, save time on editing, and discover what truly works for creative business owners? Subscribe to the Workflows podcast on Apple Podcasts, Spotify, or your favorite app.
- (00:00) - 73
- (03:38) - The Art of Being Present
- (09:19) - Balancing Business and Creativity
- (18:17) - Leveraging AI in Photography
- (20:32) - Streamlining Post-Production Workflow
- (22:48) - Overcoming Technical Challenges
- (27:34) - Balancing Work and Personal Life
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Joshua Dwain Frith shares his journey from classic photography challenges to embracing tech solutions like AI-powered editing and workflow automation. Get the inside scoop on teaching new photographers, crafting efficient post-production pipelines, and making space for creative projects, even when life gets busy. Joshua’s honest look at the ups and downs of the craft will inspire you to find joy behind the camera and make your workflow work for you.
Joshua Dwain Frith is an award-winning photographer, Director, and Content Producer based in Brooklyn, NY. Specializing in wedding, editorial, portrait, and commercial photography. Based in Brooklyn, NY, Joshua enjoys documenting life, relationships, and special moments for his clients. He believes that a camera is a tool that is used to capture authentic stories and evoke long-lasting memories and emotions.
"I don't want people to be distracted by how the edit looks. Editing should be the thing of. You think about secondary, right? Like people, especially non photographers, they should look at the image and feel the image and then talk. And then you say, man is beautiful, and then try to figure out why it's beautiful." - Joshua Dwain Frith
Resources
Why You Should Listen
- Get actionable photography workflow improvements from a seasoned professional.
- Learn practical tips for automating tasks, from culling to website updates.
- Find relatable stories about balancing creativity with business responsibilities.
- Be inspired to start (or restart) personal projects that grow your photography skills.
- Hear how AI and tech can actually simplify, not complicate, your daily photo work.
Don’t miss this behind-the-scenes look at how other photographers handle the real-world challenges of creative life and business. Packed with useful tips, humor, and honest insight.
- (00:00) - 72
- (01:30) - Behind the Camera: Challenges and Joys
- (04:26) - Exploring New Skills and AI Integration
- (10:51) - AI in Post-Production and Workflow Automation
- (17:24) - Evolution of Editing Style
- (21:04) - Struggles with Creative Shoots
- (23:35) - Balancing Commercial and Personal Work
- (28:05) - Collaborative Efforts in Photography
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Ready for a creative jumpstart in your photography workflow? Discover why portrait photographer Meg Loeks swears by analog planning, how she carves out time for creative exploration, and the secrets behind her unique painterly images. Plus, why sometimes less is actually more.
Meg Loeks is a portrait photographer based in Michigan’s Upper Peninsula. Inspired by motherhood, rural life, and memory, her work embraces the beauty and imperfection of domesticity, using color and nostalgia to balance tradition with individuality. A teacher and international workshop leader, she also serves as an ambassador for Imagen, Sigma, Profoto, and Lightroom, and volunteers with The Gold Hope Project, offering portraits to families facing pediatric cancer.
Meg shares how her process evolved from lifestyle to intentional portraiture, reveals the surprising benefits of using a physical planner, and discusses the power of well-crafted routines. She opens up about batching, culling, editing, and how “creative play dates” keep her inspired and her photography fresh, even in the busiest seasons. Whether you're struggling to organize shoots, searching for your signature color palette, or longing for a better editing workflow, this conversation is packed with honest tips and relatable solutions.
“There’s something to be said about physically writing things out… It’s also super satisfying to cross things off once you’ve accomplished something.” - Meg Loeks
Resources
- Golden Coil Planners
- Adobe Stock
- Radiolab
- Meg Loeks on Instagram @meg_nlo
Why You Should Listen
- Get practical advice to simplify photography business organization and scheduling.
- Find new inspiration for client work and personal projects with creative “play day” ideas.
- Learn clear techniques for developing and communicating your signature style.
- Hear how Meg blends family life with a thriving photography business.
- Discover the real-life workflow tweaks that can help you save time and boost creativity, no matter your specialty.
Tune in to boost your photography workflow with hands-on strategies and fresh inspiration from Meg Loeks!
- (00:00) - 71
- (02:20) - The Importance of a Physical Planner
- (09:08) - Workflow and Time Management
- (15:48) - Creative Play and Experimentation
- (20:03) - Pre-Shoot Preparation Tips
- (21:35) - Improving Workflow Efficiency
- (23:11) - Composite Photography Techniques
- (29:14) - Embracing Color in Photography
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Ready to rethink your photography workflow? Whether you’re passionate about crafting conceptual images or streamlining your edits, this episode of Workflows offers a fresh look at how photographers manage their files, from camera to cloud.
Aaron Nace is the founder of PHLEARN - an online education platform for photographers and digital artists. Through his love of teaching, he has reached millions of people via YouTube , where you can catch weekly free videos teaching photography, retouching, compositing and more.
Aaron shares his personal approach to photography, compares shooting in RAW versus JPEG, and reveals why he swears by cloud storage for his entire creative process. Discover the pros, the pitfalls, and the best practices you can implement right away to gain more time for what you love: making photos.
Resources
Why You Should Listen
- Learn how industry pros streamline and safeguard their photography files.
- Decide whether RAW or JPEG fits best into your workflow, backed by real-world experience.
- Get actionable strategies for storage and organization that will reduce clutter and stress.
- Discover how to collaborate seamlessly with remote editors or team members.
- Gain insight on embracing a minimalist approach for more freedom and less distraction.
Subscribe to Workflows and never miss an episode packed with tips for editing, organizing, and delivering exceptional imagery with less hassle.
- (00:00) - Aaron Nace
- (01:42) - RAW vs JPEG Debate
- (05:55) - Black and White Photography Insights
- (10:44) - AI in Photo Editing
- (12:33) - Cloud Storage for Photographers
- (20:13) - Managing Local and Cloud Storage with Dropbox
- (20:55) - Organizing Files for Efficient Storage
- (22:33) - Challenges with Lightroom Catalogs
- (25:06) - A Minimalist Approach to Digital Storage
- (29:09) - Choosing the Right Cloud Storage Solution
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When you run a photography studio with your partner, it can be a balancing act between creative vision, business management, and just keeping your sanity. On this episode Scott sits down with Lori and Jeff Poole to unpack how they built multiple successful photography businesses under one roof (while still being married to each other).
Jeff and Lori Poole, owners of IndigoSilver Studio in Wilmington, North Carolina, specialize in boutique boudoir portraiture and wedding photography. With over 15 years of experience, they also run Photo Insight, an educational platform for photographers. Through their coaching programs, they help fellow photographers adapt to industry changes and run successful, profitable studios.
Lori and Jeff share how they divided responsibilities, streamlined their processes with automation, created a welcoming studio environment (with sets they built themselves), and keep workflows moving even with a preschooler at home. From their strategies for lead generation to same-day IPS sessions, you’ll discover tactics you can actually use to grow your photography business, without burning out.
Resources
- My Photo Insight
- Fundy Designer
- Social Templates Co (episode 34)
Why You Should Listen
- Get real, practical advice on how to run multiple photography businesses from one space.
- Learn automation tips that keep you shooting, even with a packed schedule or a young family at home.
- Discover ways to keep your business organized and your brand consistent, even as you grow.
- Uncover the secret to same-day editing and album sales, no more endless back and forth!
- Pick up unique insights into handling privacy, social media, and the ever-changing demands of photography clients.
Ready to upgrade your photography workflow? Tune in to Workflows now for an honest, actionable look behind the scenes of a thriving photography business. Don’t just shoot, run your studio smarter!
- (00:00) - 69
- (01:20) - Balancing Roles in the Photography Business
- (05:41) - Studio Space and Workflow Management
- (11:24) - Automation in Lead Generation
- (16:42) - Personal Touch in Automated Responses
- (25:30) - Client Engagement and Travel Considerations
- (28:02) - Navigating Local Beaches and Travel Tips
- (30:59) - Enhancing Client Experience with Automated Emails
- (31:57) - Day of the Session: Hair, Makeup, and Outfits
- (33:59) - Capturing the Perfect Shot: Client Comfort and Preferences
- (36:17) - Efficient Image Processing and Same-Day Turnaround
- (38:59) - Streamlining Album Design and Sales
- (43:14) - Challenges and Improvements in Social Media Marketing