Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode - 00:00 Why your LinkedIn posts aren’t converting03:12 The beige content problem in B2B marketing07:40 How AI-generated copy creates LinkedIn sameness11:05 Writing for one LinkedIn buyer persona14:22 High-impact LinkedIn hooks and copywriting frameworks17:58 Why your audience still doesn’t know what you do21:44 Fixing weak LinkedIn calls to action25:33 The biggest B2B marketing truth for conversionConnect with Sarra Richmond on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251125_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3