What if your best new customers aren't finding you online - they're walking right past a tent at a farmer's market, and you're just not there? Pop-up events, farmer's markets, street fairs, 5K runs, community festivals - when done right, they're one of the most powerful, affordable, and underutilized tools in an independent pet business's playbook. Candace is sharing exactly what Dante and Dory's is doing at the Galesburg Farmer's Market this season: the booth setup, the pricing strategy, the leave-behinds that work harder than business cards, and most importantly - the 5 ways events make you money that most people never count. She shares: 🙌 Why your booth needs to be a physical extension of your brand  🙌 The leave-behind strategy that drives future visits  🙌 How to train your team to represent your business at the front line   🙌 The 5 ways events make you money  Plus the 4th of July patriotic pet parade idea that came from showing up consistently, the technology that makes checkout seamless, and why you can't be your town's best-kept secret!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog