Ahead of the Curve with Coco Mocoe
Ahead of the Curve with Coco Mocoe

Ahead of the Curve with Coco Mocoe

Coco Mocoe

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Episodes

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Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries: [email protected] Instagram: @CocoMocoe YouTube: Coco Mocoe TikTok: @CocoMocoe

cocomocoe.substack.com

Recent Episodes

Not all press is good press
JAN 6, 2025
Not all press is good press
This is a free preview of a paid episode. To hear more, visit <a href="https://cocomocoe.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">cocomocoe.substack.com</a><br/><br/><p><strong>Become a member of the best-selling Substack to unlock the second half of the episode: </strong><a target="_blank" href="http://cocomocoe.substack.com/"><strong>cocomocoe.substack.com</strong></a></p><p></p><p>I recently asked the coconuts in the <a target="_blank" href="https://substack.com/chat/2537189">Substack chat</a> about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and Justin Baldoni, I decided to dedicate the episode to accidental controversy.</p><p></p><p>Why are some artists able to maneuver through controversy unscathed, like Sabrina Carpenter, while other artists seem to struggle to ever bounce back, like Katy Perry?</p><p></p><p><a target="_blank" href="http://cocomocoe.substack.com/podcast">“Ahead of the Curve with Coco Mocoe”</a> is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.</p><p>Thank you for reviewing the podcast on <a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ">Spotify</a> and <a target="_blank" href="https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369">Apple Podcasts</a>! ⭐️ </p><p><strong>Follow Coco Mocoe on TikTok, Instagram and YouTube!</strong></p><p>* IG: <a target="_blank" href="https://www.instagram.com/cocomocoe">@cocomocoe</a></p><p>* TT: <a target="_blank" href="http://tiktok.com/@cocomocoe">@cocomocoe</a></p><p>* YT:<a target="_blank" href="https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ"> coco mocoe</a></p><p><strong>Email</strong>: [email protected]</p><p></p><p></p>
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39 MIN
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
DEC 30, 2024
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
This is a free preview of a paid episode. To hear more, visit <a href="https://cocomocoe.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">cocomocoe.substack.com</a><br/><br/><p><strong>Become a member of the best-selling Substack to unlock the extended version of every episode: </strong><a target="_blank" href="http://cocomocoe.substack.com/"><strong>cocomocoe.substack.com</strong></a></p><p>Disclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free <a target="_blank" href="https://cocomocoe.substack.com/p/justin-baldoni-sued-by-former-publicist">here</a>.</p><p>After the Blake Lively filing <a target="_blank" href="https://archive.ph/20241221161837/https://www.nytimes.com/2024/12/21/business/media/blake-lively-justin-baldoni-it-ends-with-us.html">broke major headlines last week</a>, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones.</p><p>Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies.</p><p>All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims.</p><p>In today’s episode of “<a target="_blank" href="https://cocomocoe.substack.com/podcast">Ahead of the Curve with Coco Mocoe</a>”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan.</p><p><strong>Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: </strong><a target="_blank" href="http://cocomocoe.substack.com"><strong>cocomocoe.substack.com</strong></a></p><p><strong>REFERENCE LINKS:</strong></p><p>* AOTC: <a target="_blank" href="https://cocomocoe.substack.com/p/blake-lively-lawsuit-all-of-this-e49">Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation</a></p><p>* Daily Mail: <a target="_blank" href="https://www.dailymail.co.uk/tvshowbiz/article-14230651/Justin-Baldoni-Blake-Lively-WhatsApp-lawsuit-ALISON-BOSHOFF-bombshell-world-exclusive.html">Justin Baldoni Prepares Counter-Suit</a></p><p>* NYT: <a target="_blank" href="https://archive.ph/20241221161837/https://www.nytimes.com/2024/12/21/business/media/blake-lively-justin-baldoni-it-ends-with-us.html">“We Can Bury Anyone” Inside a Hollywood Smear Campaign</a></p><p>* Business Insider: <a target="_blank" href="https://www.businessinsider.com/stephanie-jones-jonesworks-pr-clients-tom-brady-jeff-bezos">“Who’s Afraid of Stephanie Jones?”</a></p><p>“<a target="_blank" href="http://cocomocoe.substack.com/podcast">Ahead of the Curve with Coco Mocoe</a>” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.</p><p>Thank you for reviewing the podcast on <a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ">Spotify</a> and <a target="_blank" href="https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369">Apple Podcasts</a>! ⭐️</p><p><strong>Follow Coco Mocoe on TikTok, Instagram and YouTube!</strong></p><p>* IG: <a target="_blank" href="https://www.instagram.com/cocomocoe">@cocomocoe</a></p><p>* TT: <a target="_blank" href="http://tiktok.com/@cocomocoe">@cocomocoe</a></p><p>* YT:<a target="_blank" href="https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ"> coco mocoe</a></p><p><strong>Email</strong>: [email protected]</p><p><a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ"><strong>LET'S GET TO 500 REVIEWS ON SPOTIFY</strong></a><strong>! ⭐️ ❤️ 🥥 </strong></p>
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45 MIN
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
DEC 23, 2024
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
This is a free preview of a paid episode. To hear more, visit <a href="https://cocomocoe.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">cocomocoe.substack.com</a><br/><br/><p><em>Everything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.</em></p><p>On December 21st, 2024 the New York Times published an <a target="_blank" href="https://www.nytimes.com/2024/12/21/business/media/blake-lively-justin-baldoni-it-ends-with-us.html">expose article</a>, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.</p><p>News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team’s findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.</p><p>I highlighted and annotated the 70-page court filing, which you can read for free on my Substack <a target="_blank" href="https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-i">here</a>.</p><p>Today’s episode of “<a target="_blank" href="https://cocomocoe.substack.com/podcast">Ahead of the Curve with Coco Mocoe</a>” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.</p><p><strong>TOPICS DISCUSSED:</strong></p><p>Blake Lively vs. Justin Baldoni Introduction - 0:00</p><p>Going through the 70-page lawsuit filing - 8:26</p><p>“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21</p><p>Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36</p><p>What is astroturfing - 18:50</p><p>Justin Baldoni’s PR Team Outlines Plan in Texts - 20:26</p><p>How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00</p><p>Melissa Nathan’s TAG PR team proposal - 22:57</p><p>Text screenshots - 24:50</p><p>Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39</p><p>The mysterious Texas contractor - 27:29</p><p>More screenshots - 30:30</p><p>The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10</p><p>More details of the inappropriate behavior on set - 33:55</p><p>How Blake Lively was set up in the press - 48:15</p><p>More screenshots of messages - 50:37</p><p>The retaliatory plan in lead up to movie release - 52:29</p><p>Lawsuit mention of Taylor Swift and her fans - 55:10</p><p>Manipulating of journalists and the press - 56:00</p><p>Saying goodbye to free listeners - 59:01*</p><p><strong>EXTENDED EPISODE ON SUBSTACK:</strong></p><p>Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00</p><p>Other women had filed HR complaints against JB - 1:03:27</p><p>More journalist manipulation - 1:04:31</p><p>Acknowledging BL silence - 1:05:19</p><p>The timing - 1:07:53</p><p>Putting on our Molly McPherson PR hats - 1:11:05</p><p>The Taylor Swift vs. Scooter Braun connection - 1:15:30</p><p>TAG Management PR patterns? - 01:17:09</p><p>JB Publicist Speaks Out - 01:19:00</p><p>Concluding Thoughts - 1:25:33</p><p><strong>Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: </strong><a target="_blank" href="http://cocomocoe.substack.com/"><strong>cocomocoe.substack.com</strong></a></p><p><strong>REFERENCE LINKS:</strong></p><p>Free break down of the lawsuit on Substack: <a target="_blank" href="https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-i">https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-i</a></p><p>My Amazon Storefront for Creators: <a target="_blank" href="https://amzn.to/3ltAuqs">https://amzn.to/3ltAuqs</a></p><p>Baldoni’s publicist responds: <a target="_blank" href="https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitist">https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitist</a></p><p>My last podcast on “It Ends With Us” movie: <a target="_blank" href="https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search">https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search</a></p><p>“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.</p><p>Thank you for reviewing the podcast on <a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ">Spotify</a> and <a target="_blank" href="https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369">Apple Podcasts</a>!</p><p><strong>Follow Coco Mocoe on TikTok, Instagram and YouTube!</strong></p><p>* IG: <a target="_blank" href="https://www.instagram.com/cocomocoe">@cocomocoe</a></p><p>* TT: <a target="_blank" href="http://tiktok.com/@cocomocoe">@cocomocoe</a></p><p>* YT:<a target="_blank" href="https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ"> coco mocoe</a></p><p><strong>Email</strong>: [email protected]</p>
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59 MIN
Every TikToker's worst nightmare just came true
DEC 16, 2024
Every TikToker's worst nightmare just came true
This is a free preview of a paid episode. To hear more, visit <a href="https://cocomocoe.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">cocomocoe.substack.com</a><br/><br/><p></p><p>Become a member of the best-selling Substack to unlock the extended version of every episode: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p>Two weeks ago, I posted an episode of “<a target="_blank" href="https://cocomocoe.substack.com/podcast">Ahead of the Curve with Coco Mocoe</a>” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack <a target="_blank" href="https://cocomocoe.substack.com/p/stop-trying-to-be-a-tiktoker">here</a>. </p><p>I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. </p><p>You can read more about the ban <a target="_blank" href="https://www.usatoday.com/story/tech/2024/12/16/tiktok-getting-banned-why-when-trump/77022873007/">here</a>. </p><p>In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. </p><p>TOPICS DISCUSSED: </p><p>* Intro - 0:00</p><p>* Previous Episode: “Stop trying to be a tiktoker” - 6:30</p><p>* The magic of the FYP algorithm is gone - 11:00</p><p>* Why brands are pulling out of brand deals on TikTok - 16:08</p><p>* The TikTok Ban Vs. the Death of Vine - 17:30</p><p>* Steps to save your TikTok audience - 18:28</p><p>* Why TikTok became popular in the first place - 22:29</p><p>* How to find what makes you unique - 25:00</p><p>* What type of creator thrives on each platform - 28:08</p><p>* Why the magic of the TikTok FYP is officially gone - 32:30</p><p>* What TikTok should’ve done differently - 35:30</p><p>BEGINNING OF PAID PORTION: </p><p>* What platform will replace TikTok - 42:52*</p><p>* What do all big platforms have in common - 44:18</p><p>* Why Lemon8 and Clapper will never replace TikTok - 47:20</p><p>* The Rise of “Ghost Metrics” - 52:00</p><p>Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p>REFERENCE LINKS:</p><p>* Join my best-selling Susbtack to unlock the extended episodes: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p>* My Amazon Storefront for Creators: <a target="_blank" href="https://amzn.to/3ltAuqs">https://amzn.to/3ltAuqs</a></p><p>* “<a target="_blank" href="https://www.youtube.com/shorts/opbA8jpq0Uo">Is it cake?” YouTube Short </a></p><p>* Franchesca Ramsey: <a target="_blank" href="https://www.tiktok.com/@franchesca_leigh/video/7447394291896831278?lang=en">TikTok Ban Vs. Death of Vine</a></p><p>“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.</p><p>Thank you for reviewing the podcast on <a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ">Spotify</a> and <a target="_blank" href="https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369">Apple Podcasts</a>!</p><p><strong>Follow Coco Mocoe on TikTok, Instagram and YouTube!</strong></p><p>* IG: <a target="_blank" href="https://www.instagram.com/cocomocoe">@cocomocoe</a></p><p>* TT: <a target="_blank" href="http://tiktok.com/@cocomocoe">@cocomocoe</a></p><p>* YT:<a target="_blank" href="https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ"> coco mocoe</a></p><p><strong>Email</strong>: [email protected]</p>
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42 MIN
Your flaws are about to become much more lucrative
DEC 9, 2024
Your flaws are about to become much more lucrative
This is a free preview of a paid episode. To hear more, visit <a href="https://cocomocoe.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">cocomocoe.substack.com</a><br/><br/><p>Become a member of the best-selling Substack to unlock the extended version of every episode: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p></p><p>I was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:</p><p><strong>What other jobs are at risk of being replaced by robots or CGI?</strong></p><p>Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won’t call out for sick days or face creative burn out. But most importantly, they won’t ask for any money.</p><p></p><p>We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show.</p><p></p><p><strong>Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters?</strong></p><p></p><p><strong>TOPICS DISCUSSED:</strong></p><p></p><p>0:00 - The rise of robots as social status (Alexander McQueen 1999 show)</p><p>2:00 - The first CGI Influencer: Lil Miquela</p><p>6:30 - TikTok Ban + Housekeeping</p><p>7:39 - Why I have never run an ad on this podcast</p><p>9:50 - What I mean by “generated influencers”</p><p>11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons)</p><p>13:00 - Robots don’t understand consequences</p><p>16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk)</p><p>18:50 - Cyborg Fashion Trends</p><p>22:04 - The rise of “fake” influencers</p><p>23:58 - Why audiences don’t actually want “authenticity”</p><p>26:06 - The risk of working with influencers</p><p>28:15 - Why you shouldn’t feel bad for charging for a brand deal</p><p>29:15 - The reason brands will lean into generated creators</p><p>33:15 - Spotify using AI hosts for the wrapped podcast *</p><p>38:50 - Why flaws will become much more lucrative</p><p>40:18 - The commodification of “authenticity”</p><p>43:28 - Why live streaming will be hard for generated influencers</p><p>44:11 - The two things audiences will never stop craving</p><p>Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p><strong>REFERENCE LINKS:</strong></p><p>* Join my best-selling Susbtack to unlock the extended episodes: <a target="_blank" href="http://cocomocoe.substack.com/">cocomocoe.substack.com</a></p><p>* My Amazon Storefront for Creators: <a target="_blank" href="https://amzn.to/3ltAuqs">https://amzn.to/3ltAuqs</a></p><p></p><p>“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.</p><p>Thank you for reviewing the podcast on <a target="_blank" href="https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ">Spotify</a> and <a target="_blank" href="https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369">Apple Podcasts</a>!</p><p><strong>Follow Coco Mocoe on TikTok, Instagram and YouTube!</strong></p><p>* IG: <a target="_blank" href="https://www.instagram.com/cocomocoe">@cocomocoe</a></p><p>* TT: <a target="_blank" href="http://tiktok.com/@cocomocoe">@cocomocoe</a></p><p>* YT:<a target="_blank" href="https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ"> coco mocoe</a></p><p><strong>Email</strong>: [email protected]</p><p></p><p></p>
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33 MIN