Send us Fan MailHey everyone! This week, we're doing something a little different. Instead of our regular On The Porch episode, we're bringing you a full episode of our limited series, mastered. The Business of Music.mastered. pulls back the curtain on the music industry, with real conversations about labels, touring, booking, and what it actually takes to build a career as an artist. It's all about giving you practical, real-world advice from people working in the business every day.We're excited to share this episode with you, and don't worry. We'll be back with our regular On The Porch format next week. You can also head over to the mastered. feed to catch the rest of the series.Patrick Guay is a booker and promoter based in Montreal who works with Evenko, one of Canada's leading live entertainment companies. He's behind some of the biggest festivals in the country, including Lasso, Osheaga, and Ilesoniq, as well as roughly 1,600 shows a year across arenas and clubs throughout Quebec and Atlantic Canada.In this episode, Patrick and Jenna dig into what it actually takes to get booked on a major festival stage and why most artists aren't thinking about it the right way.They talk about how bookers evaluate artists, why ticket sales matter more than social media numbers, the importance of building your market from the ground up, and what a realistic path to a big stage actually looks like. Patrick also shares how he got his start in the industry, what he looks for when an artist pitches him, and why relationships and reputation go a long way in a music scene as small as Canada's.If you've ever wondered how to get on a festival lineup, or whether you're actually ready, this one is a must-listen.For more support with your music career, visit www.masteredbyfp.com.mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.Support the show