In today’s episode of The Profitable Play Podcast, I’m joined by Justine, the owner of Liv and Mimi’s Play Café, who is now two years into her business journey.WATCH on YouTube (plus get a tour of Justine's retail section: https://youtu.be/BpxtDLo8SNIz)If you’re inside Play Maker Society, you already know how thoughtful and generous she is with her real-world experience—and today she’s sharing it all.We focus heavily on retail, because Justine brings a strong background in merchandising and has used that expertise to turn her retail section into a powerful, profitable part of her business.She walks us through how she chooses products, how she thinks about display and flow, what sells best for her audience, and the small changes that have had the biggest impact on her sales.Beyond retail, we dig into the lessons she’s learned in her first two years of ownership—what she expected versus what surprised her, what she changed after year one, and how she continues to refine her operations, staffing, birthday parties, and membership strategy based on customer behavior.If you’ve been wanting to grow your retail revenue—or you’ve felt stuck trying to choose the right products or manage inventory—this conversation will give you tons of practical insight and real examples you can apply right away.Tune in to hear how Justine approaches retail with intention and how those strategies have contributed to both her revenue and her customer experience at Liv and Mimi’s Play Café.Justine's WebsiteJustine's IGJustine's Tik TokOTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele’s InstagramMichele’s WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: [email protected] Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: [email protected] Simplify and Scale with 50% OFF WellnessLivingActive Campaign Free TrialFree Demo of Aluvii All-In-One POS