<p>In this episode, we break down why modern mobile UA is no longer won by great ideas, but by systems that can ship hundreds or thousands of creatives every month. With real data, real examples, and hard truths, this is a deep dive into the creative arms race dominating mobile games.</p><p><br></p><p>What you’ll learn</p><p>• Why creative velocity beats creative talent</p><p>• Why “new creatives in last 30 days” predicts scale</p><p>• How games produce 23,000 creatives per month</p><p>• How Meta allocates traffic to new uploads</p><p>• Why testing frameworks break at scale</p><p>• Why CEOs underinvest in creative production</p><p>• How one hit creative can change everything</p><p>• Why UA financing matters more than ever</p><p><br></p><p>Key takeaway</p><p>If you can’t ship fast, you can’t win, no matter how good your ideas are.</p><p>Improve your creatives: https://payhip.com/b/tu4nk</p><p><br></p><p>Get our MERCH NOW: 25gamers.com/shop</p><p>--------------------------------------</p><p>PVX Partners offers non-dilutive funding for game developers.</p><p>Go to: https://pvxpartners.com/</p><p>They can help you access the most effective form of growth capital once you have the metrics to back it.</p><p>- Scale fast</p><p>- Keep your shares</p><p>- Drawdown only as needed</p><p>- Have PvX take downside risk alongside you</p><p>+ Work with a team entirely made up of ex-gaming operators and investors</p><p>---------------------------------------</p><p>For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.</p><p>Our sponsor FastSpring:</p><p>Has delivered D2C at scale for over 20 years</p><p>They power top mobile publishers around the world</p><p>Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.</p><p>---------------------------------------</p><p>This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let&#39;s not take it too seriously.</p><p>Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠</p><p>Special guest: Ridzki Syahputera/</p><p>https://www.linkedin.com/in/ridzkisyahputera/</p><p><br></p><p>Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg</p><p><br></p><p>00:00 — Why creative talent no longer wins</p><p>04:10 — The real bottleneck: creative velocity</p><p>08:10 — Meta’s algorithm &amp; why new creatives get boosted</p><p>12:40 — How games ship 23,000 creatives per month</p><p>18:30 — Why testing frameworks fail at scale</p><p>23:55 — Data proof: revenue vs creative volume</p><p>29:45 — Why CEOs don’t understand creative costs</p><p>34:20 — The myth of Pareto creatives</p><p>38:10 — Financing the creative arms race</p><p>41:20 — Final takeaway</p><p><br></p><p>---------------------------------------</p><p>Matej Lancaric</p><p>User Acquisition &amp; Creatives Consultant</p><p>⁠https://lancaric.me</p><p>Felix Braberg</p><p>Ad monetization consultant</p><p>⁠https://www.felixbraberg.com</p><p>Jakub Remiar</p><p>Game design consultant</p><p>⁠https://www.linkedin.com/in/jakubremiar</p><p>---------------------------------------</p><p>Please share the podcast with your industry friends, dogs &amp; cats. Especially cats! They love it!</p><p>Hit the Subscribe button on YouTube, Spotify, and Apple!</p><p>Please share feedback and comments - matej@lancaric.me</p><p>---------------------------------------</p><p>If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ &amp; sign up for the Brutally Honest newsletter by Matej Lancaric</p><p>Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai</p>

two & a half gamers

Lancaric.me

The Art of Scaling games: The Creative arms race

DEC 22, 202542 MIN
two & a half gamers

The Art of Scaling games: The Creative arms race

DEC 22, 202542 MIN

Description

<p>In this episode, we break down why modern mobile UA is no longer won by great ideas, but by systems that can ship hundreds or thousands of creatives every month. With real data, real examples, and hard truths, this is a deep dive into the creative arms race dominating mobile games.</p><p><br></p><p>What you’ll learn</p><p>• Why creative velocity beats creative talent</p><p>• Why “new creatives in last 30 days” predicts scale</p><p>• How games produce 23,000 creatives per month</p><p>• How Meta allocates traffic to new uploads</p><p>• Why testing frameworks break at scale</p><p>• Why CEOs underinvest in creative production</p><p>• How one hit creative can change everything</p><p>• Why UA financing matters more than ever</p><p><br></p><p>Key takeaway</p><p>If you can’t ship fast, you can’t win, no matter how good your ideas are.</p><p>Improve your creatives: https://payhip.com/b/tu4nk</p><p><br></p><p>Get our MERCH NOW: 25gamers.com/shop</p><p>--------------------------------------</p><p>PVX Partners offers non-dilutive funding for game developers.</p><p>Go to: https://pvxpartners.com/</p><p>They can help you access the most effective form of growth capital once you have the metrics to back it.</p><p>- Scale fast</p><p>- Keep your shares</p><p>- Drawdown only as needed</p><p>- Have PvX take downside risk alongside you</p><p>+ Work with a team entirely made up of ex-gaming operators and investors</p><p>---------------------------------------</p><p>For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.</p><p>Our sponsor FastSpring:</p><p>Has delivered D2C at scale for over 20 years</p><p>They power top mobile publishers around the world</p><p>Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.</p><p>---------------------------------------</p><p>This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let&#39;s not take it too seriously.</p><p>Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠</p><p>Special guest: Ridzki Syahputera/</p><p>https://www.linkedin.com/in/ridzkisyahputera/</p><p><br></p><p>Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg</p><p><br></p><p>00:00 — Why creative talent no longer wins</p><p>04:10 — The real bottleneck: creative velocity</p><p>08:10 — Meta’s algorithm &amp; why new creatives get boosted</p><p>12:40 — How games ship 23,000 creatives per month</p><p>18:30 — Why testing frameworks fail at scale</p><p>23:55 — Data proof: revenue vs creative volume</p><p>29:45 — Why CEOs don’t understand creative costs</p><p>34:20 — The myth of Pareto creatives</p><p>38:10 — Financing the creative arms race</p><p>41:20 — Final takeaway</p><p><br></p><p>---------------------------------------</p><p>Matej Lancaric</p><p>User Acquisition &amp; Creatives Consultant</p><p>⁠https://lancaric.me</p><p>Felix Braberg</p><p>Ad monetization consultant</p><p>⁠https://www.felixbraberg.com</p><p>Jakub Remiar</p><p>Game design consultant</p><p>⁠https://www.linkedin.com/in/jakubremiar</p><p>---------------------------------------</p><p>Please share the podcast with your industry friends, dogs &amp; cats. Especially cats! They love it!</p><p>Hit the Subscribe button on YouTube, Spotify, and Apple!</p><p>Please share feedback and comments - [email protected]</p><p>---------------------------------------</p><p>If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ &amp; sign up for the Brutally Honest newsletter by Matej Lancaric</p><p>Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai</p>