Bryce Henson's Podcast

Technology has taken over the fitness industry. Whether it's used to market your gym, hold your members accountable, or to take online payments from clients, it's pretty much the standard for any health-conscious person looking to get fit. In today's Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. "The lessons that hurt the most are the ones you learn the best." -Mark Springer Here's what you don't want to miss: 3:00 How Mark overcame his childhood obesity 8:55 Post-college and getting into the fitness industry 12:12 Writing out a business plan and applying what he learned from a book 14:40 Bootstrapping a start-up and the hurdles along the way 17:20 The importance of an operating agreement and buying out a partner 20:00 Working with a CPA and knowing how to allocate money 22:47 The power of flex dieting and building a technology platform 27:20 The learning curve of an average user and breaking habits 30:04 Tracking your diet and eating food that you enjoy 35:00 Leveraging your critical thinking skills and returning to first-principles 38:02 The two-piece puzzle to fitness and the part you're missing 41:53 Using technology to provide top-tier service to clients 45:57 Why you should focus on being a client-centric business Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson

What does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey. In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. Here's what you don't want to miss: 3:50 The importance of sharing your vulnerabilities 7:45 Running a CrossFit gym and falling short of expectations 11:00 Why you need an ironclad partnership agreement 14:20 Building a business model that works if you work it 16:45 The attraction of personal development and self-discipline 19:53 Understanding your zone-of-genius and adding value to others 22:50 Addressing chronic adhesion pain and improving your life 25:47 Psychedelic medicine and their impact on the mind 29:30 What it takes to run a thriving wellness practice 32:35 Connecting with people who believe in your vision 35:27 Finding your true passion and being rebellious Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson

What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. "If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato Here's what you don't want to miss: 2:45 Immigrating to the US and chasing the American Dream 10:00 Developing a franchise model and open new locations 15:25 Being a high performer and stepping up as a leader 20:39 Outsourcing your marketing team and generating more leads 25:25 Finding the right marketing advice and playing the long game 28:05 The marketing tactics that work and split testing your ideas 31:22 The complexity of digital marketing and hiring a team 36:00 Marketing concepts and making sense of the data 40:30 The stoic philosophy and searching for timeless wisdom 44:30 Preparing for failure and how action alleviates anxiety 48:19 The pitfalls of routine and the power of personal development Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson

Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more. Here's what you don't want to miss: 4:20 Connecting with people and building credibility 7:12 Bootstrapping your business and overcoming defeat 12:40 How taking action builds momentum and the key to success 16:42 How to differentiate yourself from the completion 18:35 The importance of emotional intelligence and self-awareness 21:20 Uncovering your blind spots and knowing your strengths 26:06 Tapping into a new market and the gratefulness of a senior clientele 32:06 Making mistakes with clients and recognizing their needs 38:10 Working in your business versus working on your business 41:17 Having a positive attitude in times of crisis and chaos Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson

As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more. "Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider Here's what you don't want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson Instagram https://www.instagram.com/realbrycehenson