<p>This week Dan is joined by <a href="https://www.linkedin.com/in/geoffreygualano/" target="_blank" rel="ugc noopener noreferrer">Geoffrey Gualano</a>, Head of Marketing at <a href="https://www.a2xaccounting.com/" target="_blank" rel="ugc noopener noreferrer">A2X</a>. </p> <p><br></p> <p>With the rise of AI and increasing competition, they talk about the importance of going back to marketing fundamentals—building deeper relationships, creating valuable content, and being present within your community. </p> <p>From leveraging existing customer bases to experimenting with remarketing strategies, they discuss how businesses can thrive by focusing on long-term, consistent efforts rather than quick fixes. </p>