<p>In this episode of <em>The FaaS Evolution</em><a href="https://www.linkedin.com/in/annaagishtein/" target="_blank" rel="ugc noopener noreferrer">, we sit down with <strong>Anna Khayet</strong></a>, Founder of <strong>Mastermind</strong> and Chief Marketing Officer at <strong>Padgett</strong>, to explore the intersection of fintech, marketing, and the accounting industry.</p><p><br /></p><p>Anna shares her journey from leading marketing at <strong>Google Cloud</strong> and <strong>SoFi</strong> to advising top fintech companies like <strong>Rho </strong>and<strong> Ignition</strong>. We dive into why marketing is often overlooked in accounting and finance technology, the challenges fintechs face in reaching accountants and CFOs, and how firms can successfully adopt new tools.</p><p><br /></p><p><strong>Powered by </strong><a href="growthlabfinancial.com" target="_blank" rel="ugc noopener noreferrer"><strong>GrowthLab Financial </strong></a></p>