BizBooks
BizBooks

BizBooks

Gene Marks

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Episodes

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Join Gene, a columnist, author, and small business owner, as he takes a deep dive into great business books with the authors who write them. BizBooks covers a range of topics from supply chain issues, how to write engaging content, navigating risk in business, and more. Through his keynotes and breakout sessions, Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions. Check out BizBooks to see how these books can help you run your business.

Recent Episodes

Matt Higgins on Success
NOV 21, 2023
Matt Higgins on Success
In this gripping rags-to-riches instant classic, Matt Higgins provides the blueprint he used to go from a desperate sixteen-year-old high school dropout caring for his sick mother in Queens, New York, to a shark on Shark Tank and the faculty of Harvard Business School. Told with raw emotion and radical transparency, Higgins writes the definitive tome on the oldest life hack in history: burn the boats. From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there’s a bold and highly effective tactic seen throughout history—when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and fully commit to the mission. They burn their boats; it’s win or perish, and the clarity of sheer desperation propels them to victory. But the conviction of crisis decision-making can also be harnessed in peacetime to achieve unfathomable success. Higgins draws upon extensive research, historical precedent, and dozens of firsthand case studies—from actress-turned-entrepreneur Scarlett Johansson to NFL Coach Rex Ryan—that prove merely contemplating Plan B diminishes the probability of ever achieving Plan A. Now a self-made serial entrepreneur with a $1 billion consumer portfolio of some of America’s most iconic brands, Higgins explains how to burn the metaphorical boats that undermine total commitment, ranging from imposter syndrome to paralyzing anxiety to toxic leadership. Burn the Boats is the manifesto for anyone looking to level up their life while navigating risk. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories. This book will give you the courage to confidently go all in on your life’s true purpose. Topics in this episode include: 01:00 - About Matt 10:49 - Having empathy in business 20:33 - Determining the best use of your time 29:50 - Optimizing your mental health 40:10 - The importance of pattern recognition Get the book here: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.
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46 MIN
G. Riley Mills on Intention-Based Communication
AUG 1, 2023
G. Riley Mills on Intention-Based Communication
The Bullseye Principle is the definitive how-to guide for communication, collaboration, and execution for leaders in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling―it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. Topics in this episode include: 00:41 - About Gary 07:31 - The Pindrop Principle 18:50 - Navigating speaking to large audiences 26:00 - How to handle resistant audiences 33:40 - Creating a personal branding statement 40:00 - Transformational change and 'yes, and' Get the book here: https://www.amazon.com/Bullseye-Principle-Intention-Based-Communication-Collaborate/dp/1119484715 About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.
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52 MIN
Karin Hurt and David Dye on Workplace Culture
JUL 4, 2023
Karin Hurt and David Dye on Workplace Culture
From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels. Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back. Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints. Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together. In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. This book provides you with the practical tools to uncover, leverage, and scale the best ideas from every level of your organization. Topics in this episode include: 01:31: About Karin and David 11:40: How to provide a psychologically safe environment 22:03: Chronic restructuring and why it's a big mistake 30:13: Navigating the narrative 36:05: Empowering your employees Get the book here: https://www.amazon.com/Courageous-Cultures-Karin-Hurt/dp/1400219531/ref=asc_df_1400219531/?tag=hyprod-20&linkCode=df0&hvadid=459680637280&hvpos=&hvnetw=g&hvrand=4743187583971387121&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9007481&hvtargid=pla-923415162948&psc=1 About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.
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47 MIN