As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:

This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev ops and marketing ops. 

We chat about how to spot and fix the messiest processes, why RevOps is the unsung hero of the GTM engine, and what happens when contracts, people, and data collide. Joe also drops gems on internal sales/marketing for change management, and we close out with his dream career as an ice cream shop owner.

Plus: purple dashboards, auctioneer aspirations, and a serious stance on free sprinkles.

🔗Links & Resources Mentioned:


  Cyware

  Asana

  Cybersecurity Marketing Society

  
CyberMarketingCon25



🔔 Subscribe & Review:

If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests!

📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com 

Be sure also to follow our hosts on LinkedIn:

👉 Gianna Whitver

👉 Maria Velasquez

Thanks for tuning in. Remember, every Wednesday, we drop a new episode guaranteed to knock your SOCs off. 😎

Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks

ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch

DEC 31, 202534 MIN
Breaking Through in Cybersecurity Marketing

ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch

DEC 31, 202534 MIN

Description

As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed. Episode Summary: This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev ops and marketing ops.  We chat about how to spot and fix the messiest processes, why RevOps is the unsung hero of the GTM engine, and what happens when contracts, people, and data collide. Joe also drops gems on internal sales/marketing for change management, and we close out with his dream career as an ice cream shop owner. Plus: purple dashboards, auctioneer aspirations, and a serious stance on free sprinkles. 🔗Links & Resources Mentioned: Cyware Asana Cybersecurity Marketing Society CyberMarketingCon25 🔔 Subscribe & Review: If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests! 📩 Got feedback or want to be on the show? Email us at [email protected]  Be sure also to follow our hosts on LinkedIn: 👉 Gianna Whitver 👉 Maria Velasquez Thanks for tuning in. Remember, every Wednesday, we drop a new episode guaranteed to knock your SOCs off. 😎