Self Made Is a Myth: How Business Owners Escape the Messy Midde and Scale
Self Made Is a Myth: How Business Owners Escape the Messy Midde and Scale

Self Made Is a Myth: How Business Owners Escape the Messy Midde and Scale

Coach Tim Campsall

Overview
Episodes

Details

Self Made Is a Myth is for business owners who have built something real, but now feel pulled back into the day-to-day and know the business should not depend so heavily on them. I call this stage the Messy Middle.This show explores what it actually takes to grow beyond the owner. Not hustle. Not working harder. But systems, leadership, decision-making, relationships, and the mindset shifts required to scale without burning out or becoming the bottleneck.Each episode features real business owners sharing their journey, including:• The challenges that slowed or stalled growth• The mistakes that kept them stuck in the weeds• The systems, structure, and support that helped them move forward• The people who influenced their thinking, decisions, and direction along the wayBecause no successful business is built alone.For owners in the $1M to $5M range, growth often stalls not because of lack of effort, but because the business has outgrown the way it is being run. This is what we call the messy middle, the stage where the business works, but still depends too heavily on the owner. Recognizing that moment is not weakness. It is the turning point.This playlist is designed to help owners step back, gain perspective, and see what is possible when the business runs on systems instead of owner effort. The goal is simple. Build a company that scales profitably, develops strong leaders, and gives the owner back time and clarity.If you are a business owner looking to scale, strengthen your team, improve profitability, and reclaim your time, this show is for you.If you are ready to explore what that next phase could look like, you can learn more about our 2-Week Coaching Trial, designed to help owners step back, gain clarity, and identify the highest-impact opportunities for growth.Learn more and book a conversation here:https://tbcactioncoach.com/discovery-zoom-call/

Recent Episodes

#247: Doing Your Own Numbers Is Draining Your Time and Energy | Kiss Books - Shaun Gordon
MAR 26, 2026
#247: Doing Your Own Numbers Is Draining Your Time and Energy | Kiss Books - Shaun Gordon
If you’re stuck in the day-to-day, still the bottleneck in your business, and growth keeps depending on you, this conversation will feel familiar.In this episode, we unpack what happens when the owner becomes the center of everything, from decisions to delivery, and why that keeps you stuck in the day-to-day and limits your ability to scale.Sean shares what it looked like when the business started pulling everything from him, time, energy, and even bringing stress home.Like many owners, the early growth came from doing everything himself, staying involved in every decision, and being the one everyone relied on to keep things moving.The shift required building structure, putting the right people in the right seats, and stepping out of the work that was keeping him stuck in the day-to-day.Even now, there are moments where the business still pulls him back in, especially around leadership, team alignment, and maintaining culture as the company grows.This is the messy middle, where the business has outgrown how it’s being run, and the path forward requires systems, structure, and stronger leadership to move beyond owner dependency.⸻What You’ll Learn:• Why staying involved in everything keeps you stuck in the day-to-day• The hidden cost of being the bottleneck in your business• How team alignment impacts culture, performance, and growth• What it takes to move from operator to true business owner• Why leadership becomes the real work as you scale⸻Looking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% reach $10,000,000. The hustle and grind that got you to $1,000,000 will not get you beyond it. To scale past the Messy Middle, you need stronger systems, clearer structure, and disciplined execution. Book a Discovery Call to see how our ActionCOACH Business Operating System (ABoS) and coaching help you get unstuck and move toward sustainable scaling so you can achieve your personal dreams and business goals. Helping business owners get unstuck from the day-to-day and scale with systems. https://tbcactioncoach.com/discovery-zoom-call/⸻Timestamps:(00:18) When the business starts draining you instead of energizing you(01:07) How doing everything pulls you out of your role as the owner(02:11) The cost of bringing business stress home every day(03:05) The shift from operator to owner, firing yourself from the work(04:10) Getting the right people in the right seats to reduce dependency(11:52) What still pulls him back into the day-to-day today(14:03) The culture breakdown when the team is not aligned(17:26) Why leadership becomes the real work as you grow(20:12) The people lesson he wishes he learned earlier(23:08) Becoming a different version of yourself as a leader(27:41) What changed when he brought in outside perspective(30:55) The impact of mentors and relationships on growth⸻Shaun Austin Gordon is a visionary leader who’s still as witty and future-focused as ever, but now even more grounded in growth. Married to his beautiful wife and proud father of three amazing kids, Shaun continues to be deeply invested in helping photographers evolve from starving artists into thriving creative entrepreneurs who use their art and hearts to impact the world.#MessyMiddle #ScalingBusiness #OwnerBottleneck
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38 MIN
#246: Becoming the Help Desk Steals Your Time | Velox Valuations - Chad W Barker
MAR 24, 2026
#246: Becoming the Help Desk Steals Your Time | Velox Valuations - Chad W Barker
Trying to scale but still getting pulled back into the day-to-day because your systems depend on you? That is a common Messy Middle problem for owner-led businesses. As the company grows, complexity increases, and what once worked starts routing problems back to the owner instead of the system handling it. In this episode, Coach Tim Campsall talks with Chad W Barker from Velox Valuations, a residential real estate appraisal firm operating across 25 states with a W2 employee model.  Chad shared that he had become “the technical help desk” inside his own business. To avoid hiring, he built systems using third-party tools and stitched together data across platforms. It worked, but when something broke, everything came back to him.    What looked like a cost-saving decision started pulling him away from leading the business. He described it as frustrating and outside his core competency, yet it kept demanding his time. To change that, Chad brought in outside expertise to rebuild the systems and begin removing himself as the dependency. That shift is already freeing up time and improving how the business runs.  This is what the Messy Middle looks like. The issue is not whether the business works, it is whether the systems are strong enough to run without the owner. When they are not, growth creates more pressure instead of more leverage. ⸻ What You’ll Learn:• Why building your own systems can turn you into the internal help desk• How “saving money” creates a bigger hidden cost• What changes when you bring in outside expertise• Why system dependency keeps pulling owners back into the day-to-day ⸻ Looking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% reach $10,000,000. The hustle and grind that got you to $1,000,000 will not get you beyond it. To scale past the Messy Middle, you need stronger systems, clearer structure, and disciplined execution. Book a Discovery Call to see how our ActionCOACH Business Operating System (ABoS) and coaching help you get unstuck and move toward sustainable scaling so you can achieve your personal dreams and business goals. https://tbcactioncoach.com/discovery-zoom-call/ ⸻ Timestamps:(00:00) Becoming the technical help desk(00:26) Building systems internally(01:42) When everything routes back to the owner(03:06) Working outside your strengths(08:13) Still getting pulled into systems(11:22) New systems and business complexity(17:13) Micromanagement vs delegation(20:21) Systems as a single point of failure(21:32) The impact of outside expertise ⸻Founded in April 2020, Velox Valuations is a national real estate appraisal firm dedicated to delivering credible, tech-driven valuation services. By maintaining a team of certified appraisers and utilizing advanced digital tools, Velox provides fast and reliable property appraisals that meet the demands of today’s real estate market. Now expanding through its franchise model, Velox empowers appraisers to build their businesses with the support of a trusted, national brand. For more information on Velox Valuations’ services, visit https://veloxval.com/ #MessyMiddle #ScalingBusiness #BusinessSystems
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26 MIN
#245: Your Calendar Is Full and Nothing Important Gets Done | Myriad Fitness + Yoga - Jared Byczko
MAR 18, 2026
#245: Your Calendar Is Full and Nothing Important Gets Done | Myriad Fitness + Yoga - Jared Byczko
Trying to build a business that runs without you, but your marketing and sales still run through you?This is what the Messy Middle looks like when the owner is still tied to lead flow, visibility, and key conversations. The business may be growing and the team may be stronger, but the structure underneath that growth still depends on the owner in ways that keep pulling them back into the day-to-day.In this episode of Self-Made Is a Myth, Coach Tim Campsall sits down with Jared Byczko of Myriad Fitness and Yoga in downtown Indianapolis. Jared shares what changed as the business grew, first through the challenge of being meeting to death, and now through the deeper challenge of still being the face of the business.Earlier on, Jared was stuck in constant weekly, monthly, and quarterly conversations with staff. Those meetings were draining his time and emotional bandwidth, cutting into the work he needed to do as the owner, and pushing work into evenings and early mornings when he wanted to be with his family.To change that, he hired an operator to become the next layer of management. That shift gave staff someone else to go to, created a better reporting rhythm, and helped Jared start protecting more of his time and focus.Today, the pressure point has moved. Jared is still involved in sales, still gets pulled into lead handling, and is now trying to solve the icon problem, how to stop being the face of the business without hurting growth, trust, or the brand people recognize.This is a real Messy Middle tension for established owner-led businesses. You can solve one operational bottleneck, only to realize the deeper dependency is you.What You’ll Learn:How too many people touchpoints can quietly destroy owner productivityWhy hiring a manager is not enough if trust and ownership are not really handed overWhat happens when the owner is still the face of the business years laterWhy sales and marketing dependency keeps pulling owners back inHow outside coaching helped Jared start making better business decisions sooner Looking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% reach $10,000,000. The hustle and grind that got you to $1,000,000 will not get you beyond it. To scale past the Messy Middle, you need stronger systems, clearer structure, and disciplined execution. Book a Discovery Call to see how our ActionCOACH Business Operating System (ABoS) and coaching help you get unstuck and move toward sustainable scaling so you can achieve your personal dreams and business goals.https://tbcactioncoach.com/discovery-zoom-call/Timestamps:00:00 The moment growth started creating pressure02:10 Getting meeting to death and losing control of time05:45 The personal cost of being in every conversation09:30 Why hiring an operator changed the business13:15 Letting go of ownership and building trust17:40 Shifting from daily meetings to structured reporting22:05 Still getting pulled into sales conversations26:10 The challenge of handling leads without breaking systems30:25 The icon problem and being the face of the business35:40 What it takes to step out without hurting growth41:10 Why businesses stay dependent on the owner Jared Byczko was born and raised in The Region, more specifically, Merrillville, Indiana. He moved to Indianapolis in 2003 with a scholarship to play Division 1 soccer at IUPUI (now IU Indy). In 2011, Jared began CrossFit NapTown with his best friend and business partner, Peter Brasovan. CrossFit NapTown evolved into NapTown Fitness in 2014 which then rebranded to Myriad Fitness + Yoga in 2021.
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33 MIN
#244: Team Problems Pull Owners Back Into the Day-to-Day | Wiley Metal Fabricating - Mike Wiley
MAR 10, 2026
#244: Team Problems Pull Owners Back Into the Day-to-Day | Wiley Metal Fabricating - Mike Wiley
Trying to grow the business but still getting pulled back into internal problems?That is a common stage in the Messy Middle. The business is growing, systems are improving, and the team is expanding. But if leadership depth and cultural ownership are still developing, the owner often becomes the default problem solver again. Instead of focusing on growth and strategy, time gets pulled back into issues that should already belong to the team.In this episode of Self-Made Is a Myth, Coach Tim Campsall sits down with Mike Wiley from Wiley Metal Fabricating, a multi-generation family manufacturing company. Mike shares how their business evolved from reactive operations into a more structured and data-driven organization.Earlier in their growth, the leadership team spent most of its time reacting to problems. Customer pressure, back orders, and production issues pulled leadership into constant firefighting. Orders were pushed directly to ownership, and decisions were often made based on urgency instead of clear operational data.Over time, Mike and his team began installing more structure into the business. They digitized shop floor operations, introduced performance metrics for machines and operators, and built systems to forecast production capacity. Cross-training employees across work centers created more flexibility, and the company also began recruiting younger talent through internship programs.Today the operations side of the business is stronger, but a different tension has appeared. As the company continues to grow, Mike still finds himself pulled back into internal culture issues and employee conflicts. Reinforcing expectations, resolving misunderstandings, and supporting leadership development can pull him back into the day-to-day, even while he is trying to focus on the future.This is a familiar version of the Messy Middle for many owner-led companies. Once operational systems improve, the next challenge often becomes leadership depth and cultural ownership. The business begins to move forward when those responsibilities are carried by the leadership team instead of flowing back to the owner.⸻What You’ll Learn:• Why culture initiatives often pull the owner back into the business• How firefighting habits evolve into leadership bottlenecks• Why data-driven operations change decision making for growing companies• How developing leadership depth reduces owner dependency• Why culture ownership must move from the owner to the leadership team⸻Looking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% reach $10,000,000.The hustle and grind that got you to $1,000,000 will not get you beyond it. To scale past the Messy Middle, you need stronger systems, clearer structure, and disciplined execution.Book a Discovery Call to see how our ActionCOACH Business Operating System (ABoS) and coaching help you get unstuck and move toward sustainable scaling so you can achieve your personal dreams and business goals.https://tbcactioncoach.com/discovery-zoom-call/⸻Timestamps:00:00 What Was Killing Growth01:05 Fighting Fires Instead of Planning the Future02:00 Installing Data and Production Analytics04:00 Recruiting the Next Generation of Talent05:20 The Personal Cost of Constant Firefighting08:50 Leadership and Ownership Pressure14:00 Culture Pulling the Owner Back Into Operations17:30 The Cost of Staying in the Day-to-Day21:25 Why Data Changes Decision Making26:30 The Owner Mistake That Keeps Businesses Stuck⸻Wiley Metal is a local Metal Fabricator located in Marion, IN. We specialize in sheet metal fabrication.
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31 MIN
#243: Too Much Owner Dependency Caused By Lack of Systems | JIT Lawn Care - Jacob Thifault
MAR 4, 2026
#243: Too Much Owner Dependency Caused By Lack of Systems | JIT Lawn Care - Jacob Thifault
Trying to grow the business but still getting pulled back into the day-to-day?That is a common Messy Middle moment. The business is working, customers are coming in, and the team is growing. But if systems and delegation do not mature with the growth, the owner keeps getting pulled back into operational work instead of leading the company.In this episode of Self-Made Is a Myth, Coach Tim Campsall sits down with Jacob Thifault, owner of JIT Lawn Care. Jacob shares what happened as the business grew and why building systems and delegation became necessary to keep moving forward.Earlier in the company’s growth, Jacob found himself doing almost everything in the business. He was working in the field, managing the work, and handling responsibilities across the company at the same time. As demand increased, the structure of the business had not yet evolved with the growth. That meant more work continued to flow through the owner.Over time he began shifting how the business operated. Responsibilities started moving to the team, systems were introduced to support quoting and invoicing, and the goal became building repeatable processes instead of relying on the owner to keep everything moving.Today the business is stronger, but the pressure can still show up in familiar ways. When systems are not fully built or delegation slips, work still finds its way back to the owner. Leadership time disappears and the day fills with operational decisions instead of strategic direction.This is a common Messy Middle pattern. The business works, the opportunity is real, and growth is happening. But until systems and delegation fully support the team, the owner remains the point where problems collect instead of being solved inside the business.What You’ll LearnWhy not delegating early can quietly limit growthHow owners get trapped doing too much themselvesWhy trust plays a role in handing responsibility to a teamHow repeatable systems protect the owner’s leadership timeWhy structure becomes essential as a business begins to scaleLooking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% reach $10,000,000. The hustle and grind that got you to $1,000,000 will not get you beyond it. To scale past the Messy Middle, you need stronger systems, clearer structure, and disciplined execution. Book a Discovery Call to see how our ActionCOACH Business Operating System (ABoS) and coaching help you get unstuck and move toward sustainable scaling so you can achieve your personal dreams and business goals.https://tbcactioncoach.com/discovery-zoom-call/Timestamps:(00:00) Why growth started pulling the owner back into the day-to-day(01:20) Jacob’s path into owning the business(03:00) The challenge of doing everything yourself(05:30) Why delegation was difficult early on(08:10) The pressure growth created in the business(11:40) Building systems to support operations(15:30) How technology is helping streamline the business(19:00) The importance of repeatable processes(24:00) Leadership lessons from growing the company(29:30) People who helped Jacob succeedJacob is the owner of two local businesses. Out of high-school, he started a lawn and landscaping company and in the past year merged operations with JIT Lawn Care to scale the local company alongside his business partner Justin Groff. He also owns a tech consulting firm called True Mark USA with the mission to equip and build core infrastructure back into Grassroots of America through modern AI tools and technologies. 
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26 MIN