AdYack
AdYack

AdYack

American Advertising Federation of the Greater Lehigh Valley

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The Official Podcast of the American Advertising Federation of the Greater Lehigh Valley. Our mission is to inspire creativity and enhance the professional development of the advertising and marketing communities where we live and work. I'm your host Bill Childs. And I'll talk with artists, designers, writers, directors, photographers, along with those who work in a creative capacity. Our aim here is to serve as a creative resource to help you stay informed, entertain, and above all, inspired.

Recent Episodes

Ad Yack: Season 5, Episode 3: Cameron Day
NOV 1, 2024
Ad Yack: Season 5, Episode 3: Cameron Day
<p>Today on AdYack I talk to Cameron Day, Cameron is a brilliant creative director, brand strategist, and the malcontent scribe behind an awesome series of books called the Advertising Survival Guide trilogy, which delves into brand architecture, political landmines, and mentorship.</p><p>Cameron’s latest book, Stones &amp; Sticks, is chock full of great advice for creatives at any level, and Cameron’s not afraid to tell the uncomfortable stories right alongside the inspiring ones. He also happens to be the son of Guy Day, one of the all-time agency greats and co-founder of global agency TBWA Chiat/Day.</p><p>Cameron will be coming to the Lehigh Valley on November 21st at Moravian University Foy Hall to share his wealth of knowledge and wisdom in person. Cameron has penned medal-attracting work for Land Rover, Microsoft, Shiner Beer, Diesel, Rolling Stone Magazine, and Wyoming Tourism, among others. Cameron and I yak it up on topics ranging from why he believes that good enough is not enough to the story of how Apple CEO Steve Jobs hated the original ‘Think Different’ campaign, to the great advice his father Guy gave him over the years as Cameron was growing up. And wait until you hear the story of the Shiner beer takeover at the South by Southwest festival in Austin, Texas, deliciously brilliant in every sense. This was an intensely authentic conversation because even though I’d never met Cameron, I felt like I had known him forever. That assessment made for an easy exchange between us in that neither had anything to prove, so we just had fun sharing insights and stories. Cameron is a much sought-after creative director and someone I think you’ll find entertaining, fascinating, and inspiring. Cam’s advertising pedigree runs deep, and I can tell that he’s still having fun helping brands grow in an ever-changing media landscape. Cameron’s father helped him navigate upper management, unruly CEOs, and the politics of the Fortune 500 boardroom. Cameron is committed to helping the next generation of creatives navigate the career minefield known as advertising.</p><p>@iamcameronday</p><p>#creativity #mentor #advertising #mediocrityrepellent</p><p>#stories #author #creativemind #books #branding</p>
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84 MIN
Ad Yack: Season 5, Episode 2: Roy Shuler
OCT 18, 2024
Ad Yack: Season 5, Episode 2: Roy Shuler
<p><strong>Roy Shuler Ad Yack Season 5 </strong>Today on the podcast, I have the pleasure of speaking with SAG-AFTRA actor and all-around incredible human being, Mr. Roy Shuler. I first met Roy when he was cast in the play To Kill a Mockingbird at the PA Playhouse in Bethlehem. He played the pivotal role of Tom Robinson, a role he credits with helping him decide to leave the Lehigh Valley and return to his roots in New York City roots to pursue bigger acting opportunities. </p><p>This conversation is filled with life lessons that even the most jaded will find uplifting and encouraging. Roy and I spoke about his life philosophy and how he uses his faith, drive, and unwavering ability to see beyond the obstacles that he may encounter to live in harmony with the opportunities that come his way. </p><p>Roy and I also discuss the role he landed in a national spot produced for NIKE and the WNBA. Roy shared his experiences with the casting process and a behind-the-scenes peak while filming his role as 'Mr. Earl.' Roy will appear in the upcoming season of The Godfather of Harlem, which is entering its fourth season. Roy has had <strong>co-starring </strong>roles on Law &amp; Order: SVU, FBI: Most Wanted, background work on SNL, The show ‘Awkwafina Is Nora From Queens’ for Comedy Central, an episode of Murphy Brown with Candice Bergen, and dozens of local and regional ads. </p><p>Roy and I yak it up on a bunch of interesting topics, including a story he shared about an encounter with an overly aggressive beat cop back in NYC when he was 19. He shares how he used that memory to call upon to help him get into character when he performed as the wrongly accused Tom Robinson in To Kill a Mockingbird. I saw Roy perform in that play, and it left an indelible mark on me. </p><p>When Roy’s not performing, he enjoys serving as an Elementary School Substitute Teacher, primary at schools in his native Harlem. George Eliot once said that, you're never too old to become who you might have been. Trust me, this episode deserves your time and attention because it's a perfect example of the interviews I like to participate in because Roy's story is worth celebrating. Here is my Ad Yack with Roy Shuler. </p><p>Facebook: @roy.shuler</p><p>LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="http://linkedin.com/in/royshuler">linkedin.com/in/royshuler</a></p><p>Instagram: @royshuler</p><p>Facebook: @williamchilds</p><p>LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="http://linkedin.com/in/wpchilds">linkedin.com/in/wpchilds</a></p><p>Instagram: @wpchilds</p>
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63 MIN
Ad Yack: Season 5, Episode 1: Dick Boak
SEP 20, 2024
Ad Yack: Season 5, Episode 1: Dick Boak
<p>Welcome to Season 5 of Ad Yack, the podcast that explores the minds of creative professionals. I want to thank all the fabulous guests who have agreed to appear on the show over the past four seasons for being so open and vulnerable when sharing their thoughts and insights. Today’s guest will be no stranger to anyone who appreciates music and the exceptional craftsmanship that goes into creating one of the world’s most iconic brands. I’m speaking, of course, about Dick Boak and Martin Guitar. After a chance encounter with C.F. Martin the third, Boak got hired in 1976 as a design draftsman and spent the next 42 years honing his craft. We explored the many creative roles he’s held at Martin to some of the more disastrous jobs he’s attempted to support his bohemian lifestyle prior to joining Martin. Dick Boak is a fantastic artist, musician, guitar builder, woodworker, teacher, illustrator, poet, draftsman, and songwriter. A true renaissance man in every sense of the word and someone who’s work I have admired for a long time.Boak was instrumental in setting up Martin’s Artist Relations Department and conceiving more than one hundred signature guitar collaborations with the top musical talents of our time, such as Johnny Cash, Eric Clapton, Sting, and Mark Knoplfer. Boak shares his musical Mount Rushmore, along with the now infamous story regarding the destruction of an historic Martin on the set of the Quentin Tarantino movie, The Hateful Eight, to the best piece of advice he’s ever received, which he still uses to this day. Boak may be retired from Martin, but as you're about to learn, he's still out there making good art and pursuing his passions. So tune in, and Turn it on because here is my AdYak with Dick Boak.</p><p>#music #creativity #woodworking #marketing</p><p>#musician #craftsmanship #passion #guitars #sound </p>
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73 MIN
Ad Yack: Season 4, Episode 9: Brian Wcislo
MAY 17, 2024
Ad Yack: Season 4, Episode 9: Brian Wcislo
<p>Today on the podcast, AdYack goes international and talks to Brian Wcislo from his home in Costa Rica. In 2005, Brian co-founded 401 Creative, a Lehigh Valley-based ad agency he formed with his college roommate, Curtis Johnson.</p><p>The duo found fast success with 401, and Brian was enjoying that success when he noticed that something wasn’t quite right with his body. When multiple doctor visits turned up nothing, a quick Google search indicated he had a candida imbalance that was affecting his personality and his health. It was then that he knew a change was in order.</p><p>In 2013, 401 Creative was purchased by Weidenhammer Systems, and after his two-year employment agreement expired, Wcislo left for Costa Rica to take a three-week yoga instructor class. That three-week trip ended up lasting three months.</p><p>Wcislo has found a way to live and work that many of us only dream about. He’s found his joy through his family, his location, his meditation and yoga routines, and the work he’s currently doing for a company called Green Machine. He still may have the occasional off day, but he knows it’s temporary.</p><p>We talked about what steps anyone can take to achieve a better work/life balance, how he discovered that winning wasn’t the secret to happiness that he thought it would be, and how his life has been completely transformed from the pressure-induced craziness of running an ad agency to one where his family and his health come first.</p><p>If you’ve ever felt that there has to be more to life than working 12 hours a day, six days a week, burning the candle at both ends, you will want to make some time to listen to this interview. Wcislo has found a way to live the life he’s always wanted, right down to the fact that he used to tell his friends that one day he could see himself living in Costa Rica. This was a fascinating, informative, and deeply personal conversation.</p><p>Here is my AdYack with Brian Wcislo</p><p> <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/brianwcislo">www.linkedin.com/in/brianwcislo</a> </p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://www.instagram.com/b.p.wcislo">www.instagram.com/b.p.wcislo</a></p><p> </p><p>#yoga #creativity #agency #balance #manifesting #purpose</p><p>#passion #life</p><p></p><p>Thank you to our sponsor, ASR media.</p><p></p>
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70 MIN
Ad Yack: Season 4, Episode 8: Sarah Clark
APR 26, 2024
Ad Yack: Season 4, Episode 8: Sarah Clark
<p>Alright, Ad Yackers, today, I get to talk to someone whose work I have admired for quite some time. She is not only the owner of an ad agency, but she understands the importance of giving back to the community where she lives and works. She named her agency after an antelope known for being extremely fast, agile, and able to clear tall hurdles that get in their way.</p><p>I’m talking about Sarah Clark of Kudu Creative. I first met Sarah in 2013 when she was an art director at Mosaic Interactive, a digital agency.</p><p>We yaked it up on several topics, including client pitch meetings that go sideways, her ability to play three instruments, and her involvement in the Easton Mural Project. I also learned during our conversation that Sarah played three instruments growing up, and we dive into the profound impact music can have on both the player and the listener, as well as her approach to idea generating and how she still makes time to design while running the day to day operations of her agency.</p><p>I was surprised by her insights about Artificial intelligence when I brought the topic up,</p><p>We talked about where she sees the technology going and how, if used correctly, it can be a game changer.</p><p>Before opening her agency, Sarah studied graphic design at Minnesota State University. She worked as a web designer for Flint Communications in Fargo, North Dakota, and was an art director at Mosaic Interactive. She then decided to venture out on her own and open KUDU in September 2014.</p><p>Sarah loves the many roles she gets to inhabit: agency owner, designer, marketing strategist, Entrepreneur, and, above all, mom to her two sons.</p><p>Here is my AdYack with Sarah Clark..</p><p> </p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/sarah.j.clark.984?mibextid=AEUHqQ">https://www.facebook.com/sarah.j.clark.984?mibextid=AEUHqQ</a></p><p>Linkedin: <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.linkedin.com/kuducreative">www.linkedin.com/kuducreative</a></p><p>Linkedin: <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/sarahjc">www.linkedin.com/in/sarahjc</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://Instagram.com/kuducreative">Instagram.com/kuducreative</a></p><p> </p><p>#creativity #branding #leadership #design #art #advertising</p><p>#marketing #adagency #strategy</p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p>
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62 MIN