AdYack
AdYack

AdYack

American Advertising Federation of the Greater Lehigh Valley

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The Official Podcast of the American Advertising Federation of the Greater Lehigh Valley. Our mission is to inspire creativity and enhance the professional development of the advertising and marketing communities where we live and work. I'm your host Bill Childs. And I'll talk with artists, designers, writers, directors, photographers, along with those who work in a creative capacity. Our aim here is to serve as a creative resource to help you stay informed, entertain, and above all, inspired.

Recent Episodes

Ad Yack: Season 6, Episode 4: Brandon C. Lay
JAN 26, 2026
Ad Yack: Season 6, Episode 4: Brandon C. Lay
<p>Welcome back to <em>AdYack</em>, the podcast where we pull at the threads of creativity until something unravels. Today’s episode went deeper than I expected—in the best way possible.</p><p>I sat down with filmmaker Brandon C. Lay, whose new film ‘<em>Finger Laced Crown’</em> follows a spray-paint artist named Lemon Drop as she navigates both her creative passion and the high walls of the fine art world. The film officially dropped on streaming platforms— Prime Video, Fandango at Home, and Hoopla—on December 5th, 2025, after making the rounds through local premieres and landing a distribution deal with Buffalo 8. It’s already picking up recognition, including Best Foreign Feature at the Unrestricted View Film Festival.</p><p>In our conversation, Brandon opened up about the sacrifices artists make—the kind that don’t show up in behind-the-scenes footage. We got into his writing process, how he works with actors, the filmmakers who shaped him, and the movies that made him want to pick up a camera in the first place. He also dropped some advice for young filmmakers. Whether you’re making films or just trying to make <em>anything</em> that matters, you may want to listen to this one. </p><p>But what really stayed with me was the meaning behind <em>Finger Laced Crown</em>. It’s not just the name of the film—it was a revelation. One of those moments that lands softly but stays with you. And once you hear it, you’ll understand why.</p><p>Here’s my AdYack with Brandon C. Lay.</p><p> </p>
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69 MIN
Ad Yack: Season 6, Episode 3: Abriella Milazzo
DEC 19, 2025
Ad Yack: Season 6, Episode 3: Abriella Milazzo
<p>Welcome to AdYack—the podcast where we explore the messy, magical, and wildly misunderstood world of creativity, with people bold enough to actually live it.</p><p>Today, I sit down with Abriella Milazzo—she’s a yoga instructor, a holistic educator, an artist and an author of two books, whose work exists at the crossroads of movement, mindfulness, and imagination.</p><p>Here’s the thing about Abriella: she doesn’t just <em>practice</em> creativity—she <em>embodies</em> it. The way she teaches, the way she writes, the way she simply walks through the world—it all comes from a place of wonder. For her, creativity isn’t a light switch—it’s the foundation she builds her life on.</p><p>In this conversation, we get into:</p><ul><li>Why creativity is still so misunderstood—and why we box it in as “art” or “aesthetic.”</li><li>What it looks like to reclaim creativity as a raw human instinct, not just a polished professional skill.</li><li>How Abriella keeps her creative flow alive when life is messy, uncertain, or uninspired.</li><li>And yes—we even detoured into <em>Jonathan Livingston Seagull</em>, that strange little 1970s book that cracked me open in a completely unexpected way.</li></ul><p>At its heart, this episode is about remembering—remembering the creative pulse that’s always been inside you, even if you were told to bury it.</p><p>If you’ve ever thought creativity was something you lost, missed, or didn’t have permission to claim—this one’s for you. Because the truth is, creativity isn’t something you <em>find</em>. It’s something you finally decide to live.</p><p>Here’s my AdYack with Abriella Milazzo.</p>
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64 MIN
Ad Yack: Season 6, Episode 2: Theron Cook
OCT 17, 2025
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62 MIN
Ad Yack: Season 6, Episode 1: Melissa Smith
SEP 19, 2025
Ad Yack: Season 6, Episode 1: Melissa Smith
<p><strong>Welcome to Season 6 of AdYack.</strong></p><p>If you’re here, maybe you’ve made it through a few of your own battles. Maybe you're carrying big questions about your work, your worth, and what it all really adds up to. That’s exactly why I wanted to start this season with a conversation that doesn’t pretend to have all the answers—but <em>does </em>ask all the right questions. Today, I’m joined by Melissa Smith of Pakoil Company. Melissa is an account executive who works across the Pharmaceutical and OEM markets—with a focus on Medical Devices, Fire &amp; Safety, First Responders, the Military, and Industrial OEM sectors. Pror to that she worked for Adams Outdoor Advertising and The Morning Call Media Group. But that’s just the resume. What we really talked about was what it means to stay <em>human </em>in the middle of all that. We talked about staying focused in a world that seeks to distract us. About presence, when life pulls you in ten different directions. and how sometimes, the bravest thing you can do is just... slow down and recharge. This episode is a reminder: you’re not alone. Your work—your art, your creativity, your <em>heart</em>—it matters. This season, I want to go deeper. I’ll be talking to people who’ve built things, broken things, and then got honest about what it all really meant. Melissa lives her life with intention. She chooses to see the world through the lens of positivity. And when it comes to work/life balance? It’s not a myth. It’s a fight worth showing up for—and Melissa shares how she does it. She’s sharp, generous, and grounded—and she knows that success without mindfulness is just noise.</p><p>So here is my Ad Yack with <strong>with Melissa Smith.</strong></p>
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69 MIN
Ad Yack: Season 5, Episode 8: Matt Borrelli
MAY 16, 2025
Ad Yack: Season 5, Episode 8: Matt Borrelli
<p>On today’s episode of the podcast, I talk to someone I first crossed paths with back in 2005 at Kutztown University’s Annual Portfolio Review, right as this young, ambitious designer was about to graduate with his BFA in Communication Design. It was a random encounter… or so I thought. Fast forward 20 years, and one day, he reached out to me after reading one of my columns on creativity in <em>Network Magazine</em>… and a friendship was born.</p><p>I’m talking about Mr. Matt Borrelli. But here’s the thing—Matt is no ordinary creative. He’s an award- winning copywriter, designer, and creative director who’s spent the better part of two decades working at advertising agencies in the Lehigh Valley. But more than that, Matt is someone who lives and breathes the craft of marketing. He’s a dreamer, a doer, and is always on the hunt for his next big idea.</p><p>In this episode, we dive into the future of AI and how it’s shaking up the creative landscape, his creative process, and how he uses his insights and experience to help his clients drive results.</p><p>Matt’s an inspiring guy, and he really understands the value that creative people bring to business.</p><p>This episode is a rollercoaster of insights, and more than a few laughs along the way. Trust me—you do NOT want to miss this one. So grab your favorite beverage, kick back, and get ready to be inspired and entertained. Let’s get into it.</p><p>Here is my <em>AdYack….</em>with Matt Borrelli.</p><p>#creativity #marketing #creativedirection #adagency #advertising #design</p><p></p>
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60 MIN