Please hit that Subscribe Button!Follow Us!https://www.instagram.com/calumjohnson1https://x.com/calum_johnson9https://www.instagram.com/robbielyleofficial/?hl=enTimestamps00:00 Intro02:15 “As you get bigger, people WILL turn on you”05:40 The REAL origin of AFTV (borrowed cameras, no blueprint)09:55 The moment Robbie knew this could actually work14:30 Getting MOBBED overseas (this shocked him)18:10 When legacy media turned on AFTV22:45 “They said we fed off failure” (the truth)27:20 Watching the critics copy the blueprint32:10 How AFTV changed football media forever36:55 Inside the AFTV matchday operation (real-time chaos)41:40 The cost of obsession and nonstop work46:25 Why Dr Sports had to exist51:30 The rise of fan creators (this movement is UNSTOPPABLE)56:40 Spotting generational talent (Expressions, Goldbridge & more)1:02:15 When people you built WITH decide to leave1:07:40 Leadership means making unpopular decisions1:12:55 Turkish, James, and the truth about departures1:18:20 Why Robbie refuses to “clear things up”1:24:10 From loved to hated: the price of success1:30:30 Africa, creators, and the global vision1:36:20 “Don’t let fear kill your dreams”1:42:50 Advice to the next generation watching this1:48:30 What Robbie would tell his younger self1:52:50 Final reflectionsAbout the EpisodeRobbie Lyle is the founder of AFTV and DR Sports, building one of the most influential fan-led media companies in the world with over 2B views and 2M+ subscribers. In this raw, no-holds-barred conversation, Robbie breaks down the real story behind AFTV’s rise, the hate from legacy media, the betrayals that come with success, and why fan creators are rewriting the future of sports media.