The Entrepreneurial Therapist Podcast
The Entrepreneurial Therapist Podcast

The Entrepreneurial Therapist Podcast

Danielle Swimm

Overview
Episodes

Details

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

Recent Episodes

EP 204: The Therapist's Guide to Planning a Successful + Sustainable 2026
DEC 9, 2025
EP 204: The Therapist's Guide to Planning a Successful + Sustainable 2026
What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting. Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
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29 MIN
EP 203: How to Scale Your Practice When Life Sucks
DEC 3, 2025
EP 203: How to Scale Your Practice When Life Sucks
What do you do when life feels impossible… but your business still needs you? In this episode, I'm getting honest about something most people never talk about publicly: how to scale your practice when life absolutely sucks. I'm sharing the real mindset shifts, identity work, and business decisions that have helped me keep going—even in seasons where motivation disappears, personal life feels chaotic, and showing up online feels inauthentic. If you've ever felt like you're putting on a mask just to keep your practice running, this conversation will feel like a deep exhale. Together, we'll explore how to use the hardest seasons as catalysts for building a more sustainable business, why intense rest is sometimes the most productive strategy, and the surprising reason you may actually be more likely to hit your goals right now—not less. This heart-to-heart is meant to help you feel seen, supported, and grounded in the truth that your dreams are still possible, even when life is messy. Topics Covered in this Episode: 4:55 - Why your hardest seasons can teach you how to structure a stronger business 6:47 - A surprising mindset shift that makes hitting your goals more likely 8:34 - How to reframe breakdowns, burnout, and life crises into fuel for growth 10:56 - Using your story to help others (when the time is right) 12:40 - The power of intense rest and why it feels so uncomfortable 14:54 - The "delusional" mindset entrepreneurs need to scale through anything 16:30 - Why community matters most when you're at your lowest End of Year Planning Workshop is next week! For one powerful hour, I'm walking you through exactly how I plan my entire year as a multi-business owner and busy mama — and I'll guide you step-by-step through building your own plan, too. Don't miss this chance to start the new year with absolute clarity and direction. Join here: https://danielle-s-school8.teachable.com/p/end-of-year-workshop Resources Mentioned: End of Year Planning Workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop
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19 MIN
EP 202: How to Use AI to Help You Create Content with Talisa Pina
NOV 26, 2025
EP 202: How to Use AI to Help You Create Content with Talisa Pina
Have you ever wondered how much easier content creation could feel if AI actually sounded like you? In this episode, I'm sitting down with social media strategist and AI expert Talisa Pina to break down the exact process for using AI to save time, spark ideas, and create content that still feels deeply human. We explore why so many creators feel overwhelmed by AI, how to overcome the fear of "doing it wrong," and the step-by-step method for training any AI tool to understand your voice, your niche, and your goals. I also dig into the real questions that content creators and therapists have been asking: Where do I even start? How do I train AI using my reels? How do I prevent it from sounding robotic? And how do I use AI as a thought partner instead of a copy-paste shortcut? Whether you're burned out from endless content creation or curious about how AI could uplevel your strategy without sacrificing authenticity, this conversation is loaded with clarity, relief, and practical steps you can implement today. Topics Covered in this Episode: 7:10 - How to turn your old Reels into a powerful AI training tool 8:47 - The truth about why your AI captions sound robotic 10:27 - How long it really takes to train AI (and what makes it quicker) 13:40 - ChatGPT vs. Claude: which platform wins for social content 16:56 - A single prompt that turns AI into your strategic thought partner 19:24 - The mistake most creators make when planning content with AI 22:01 - The biggest difference between creators who use AI… and those who don't If this episode sparked ideas, gave you clarity, or made AI feel a little less intimidating, I'd love for you to hit subscribe, leave a quick review, and share this episode with another therapist or content creator who could use these tools right now. Resources Mentioned: Fill Your Caseload With Private Pay Clients & Build Your 6-Figure Private Practice: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page Connect with TalIsa: Socially-ez.com instagram.com/socially.ez
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26 MIN
EP 201: 1 Year of Scaling Beyond 1-1 Therapy with Carly Costello
NOV 19, 2025
EP 201: 1 Year of Scaling Beyond 1-1 Therapy with Carly Costello
How do you scale your impact as a therapist without sacrificing motherhood, alignment, or joy? In this episode, I'm sitting down with Carly Costello — known as EMDR with Carly — to go behind the scenes of how she built multiple revenue streams while staying committed to her values as a mother. We dig into her journey of growing a thriving insurance-based group practice in West Virginia, expanding into EMDR consultation online, and building a niche Instagram audience that deeply trusts her expertise. We talk about the mindset shifts that helped her go from full time solo therapist to a CEO with five therapists on her team and a global reach through her consulting offers. We also explore how she strategically uses Instagram — not for viral fame, but for genuine connection — and how networking, simple visibility, and slow growth led her to sell out her first EMDR consultation cohorts for both therapists seeking certification and consultants-in-training. Carly gets real about expanding her vision while expanding her family (yes, she bought her office building while having a newborn!), navigating mom guilt, and trusting that building the business now will create more freedom for her daughter later. Topics Covered in this Episode: 2:09 - How Carly built multiple revenue streams including a thriving group practice + EMDR consultation online 4:36 - The mindset and accountability shifts that made major growth possible 7:22 - Growing pains & boundaries when suddenly doubling your staff 18:47 - Scaling while having a newborn + buying her office building (yes, at the same time) 20:42 - The support + structure that keeps big goals moving even when life gets full If you've been dreaming of diversifying your practice or reaching beyond your state lines, this episode will show you what's possible and what it really looks like behind the scenes. Tune in now, get inspired, and walk away with ideas you can start applying today. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Apply for our New Year Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind View Carly's Website: www.emdrwithcarly.com Connect with Carly on IG: https://www.instagram.com/emdrwithcarly
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22 MIN
EP 200: Consistency, Capacity, & Behind-the-Scenes Truths: Celebrating 200 Episodes
NOV 12, 2025
EP 200: Consistency, Capacity, & Behind-the-Scenes Truths: Celebrating 200 Episodes
Have you ever wondered what actually goes into showing up for your podcast audience week after week? In this milestone 200th episode, I take you behind the scenes of The Entrepreneurial Therapist Podcast — the lessons, the growth, the messy real-life moments (including recording with my feet in a foot warmer), and what this journey has taught me. I share the mindset that helped me stay committed, why I view this podcast like a high-value service people are paying for, and the exact strategy that has helped the show grow significantly in the last six months. I'm also answering your raw and honest questions from Instagram — from what niches are thriving right now, to how to navigate the business side of therapy while going through the hardest seasons of your personal life. Whether you're dreaming of launching a podcast or scaling beyond your current capacity, this episode will help you think bigger while protecting your most valuable resource: you. Topics Covered in this Episode: 0:59 - Why this milestone episode is a behind-the-scenes Q&A celebration 2:24 - How entrepreneurship creates flexibility for working moms 3:44 - The mindset + commitment behind 200 weekly episodes 7:28 - Treating your podcast like listeners are paying for it 9:49 - Why podcasting feels lonely at first (and when that changes) 10:51 - How I structure production so weekly episodes are realistic 14:43 - What 7-figure entrepreneurs do differently to protect their energy 17:34 - Navigating business during a divorce, grief, or your hardest season 21:51 - Niches that are thriving right now — and why they stand out If this episode inspired you or gave you a peek inside what's possible, the best way to say thanks is to hit follow, leave a review, and share it with another therapist building something bold this year. You showing up here every week is what keeps this show going and I can't wait for the next 200 episodes with you! Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
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25 MIN