Rachel and Marcus pull back the curtain on how Dillon Business Advisors went from zero website leads after a botched domain migration to a packed January calendar full of prospective client meetings. They trace the full lead journey — from SEO recovery and HubSpot automation to referral partner relationships and the pre-call nurturing that warms prospects before Rachel even says hello.SponsorsDiscover.AI -  discover.ai Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - BOSS S5E5 (00:28) - January Survival Recap (02:18) - Sales Calls Surge (04:18) - Rebrand Website Fallout (08:40) - Traffic Drops to Zero (10:38) - Audits and Vendor Lessons (13:12) - Calendar Automation Flow (21:03) - Nurturing Before Calls (23:21) - Where Leads Come From (25:31) - Tax Season Referral Tips (26:29) - Reviews and Testimonials (27:50) - Make Reviews Easy (28:31) - Celebrate Team Wins (29:43) - Track Client Case Studies (31:40) - Lead With Results (33:25) - Discovery Call Agenda (36:11) - Where Leads Come From (37:34) - Referral Partner Outreach (40:26) - Webinars and Playbook (42:58) - Events and Capacity (46:31) - In Person Lead Gen (50:33) - Final Action Steps