Marcus and Rachel break down the five essential KPIs that drive firm value, using real data from over 200 accounting firms. They reveal how the average firm in their network decreased owner production hours by 12% while growing revenue by 10%, and share the exact backwards mapping framework they use to identify which levers to pull for improvement. Marcus also walks through DBA's 2024 price increase strategy that netted a 4% revenue gain despite losing $12,000 in monthly recurring clients.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Introduction and Life Updates (06:28) - Transition to Business Discussion (07:32) - Key Performance Indicators (KPIs) Overview (12:36) - Gross Revenue Insights (17:15) - Monthly Recurring Revenue (MRR) (23:33) - Revenue per Full-Time Equivalent (FTE) (27:39) - Earnings Before Owner Compensation (EBOC) (28:50) - Understanding EBOC and Valuation (30:09) - Profitability Trends and Analysis (31:10) - EBOC and Market Attractiveness (33:25) - Owner Production Hours and Efficiency (37:47) - Leveraging KPIs for Business Improvement (38:49) - Real-Life Examples of Business Levers (40:07) - Price Increases: Strategy and Impact (50:18) - Backward Mapping for KPI Improvement (53:56) - Final Thoughts and Encouragement