Business as UNusual

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.

In this enlightening episode of Business as UNusual, host Aicila dives deep with Yinka Ewuola, a business strategist and financial coach, on the unconventional paths to financial empowerment. Yinka shares her inspiring journey, her focus on empowering women, and her holistic approach to money that challenges the status quo.

Topics discussed in this episode:

• The Spark that Ignited Yinka's Journey [00:03:12]
• Discover how Yinka's early experiences and family background influenced her career path.
• Yinka's Core Philosophy on Wealth [00:08:45]
• Explore Yinka’s determination to leverage her parents' sacrifices and create lasting wealth.
• Ideal Clients and Their Key Attributes [00:14:26]
• Learn about the characteristics of Yinka's most successful clients, primarily women who are ambitious and ready for change.
• Holistic Approach to Money [00:18:01]
• Understand Yinka's comprehensive view of money, including its social, relational, and energetic impacts.
• Challenging Traditional Financial Advice [00:20:06]
• Hear Yinka’s critique on the mainstream advice of “charging your worth” and what businesses should focus on instead.
• Value and Financial Independence in Business [00:25:40]
• Yinka shares insights on maintaining self-sufficiency and recognizing personal value to avoid exploitative business practices.

Embrace Financial Wisdom! ✨ Follow Yinka Ewuola on LinkedIn, Facebook, Instagram, X (formerly Twitter), and TikTok to stay inspired and informed about creating wealth and business success.

Get Empowered! 💪🏾 Dive into Yinka’s strategies by visiting her website and subscribing to her newsletter for valuable tips on financial independence and ethical wealth building.

Share Your Thoughts! 📢 Rate and review this episode on your favorite podcast platform. Your feedback helps us bring more insightful content to help you thrive in business.

Episode transcript:

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.

In this episode of Business as UNusual, Aicila chats with Ren Rice, the founder of Romance Era Bookstore in Vancouver, Washington. Ren shares their journey from working in film to opening a unique, inclusive bookstore that supports indie authors and fosters a community-centered environment. Ren also highlights their involvement in local events and book clubs, their approach to maintaining work-life balance, and their vision for the future.

Topics discussed in this episode:

- Ren Rice's transition from film to books [2:45]

- The origin and development of Romance Era Bookstore [5:12]

- Creating a safe and inclusive space [8:27]

- Importance of community events and collaborations [13:05]

- Ren's approach to financial sustainability and supporting indie authors [18:32]

- Balancing work and avoiding burnout [25:47]

- Upcoming book clubs and events [28:14]

Resources mentioned in this episode:

- Romance Era Bookstore on Instagram [7:03]: [@theromanceerabookshop]

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence. 

In this episode of Business as UNusual, host Aicila talks with Tom Schwab, the CEO and founder of Interview Valet. They delve into the power of leveraging other people's platforms, the importance of meaningful connections, and innovating in existing spaces. Tom shares insights on podcast interview marketing, building trust through authentic interactions, and the future advantages for introverts in content creation. Listen in to discover how relational marketing and maintaining genuine connections can revolutionize your business approach.

*Topics discussed in this episode: 

- Making connections and innovating existing ideas [00:05:47]  

- Leveraging other people's platforms [00:12:15]  

- Importance of podcast interview marketing for professionals [00:18:30]  

- The future is for introverts: Thoughtful conversations in podcasting [00:23:45]  

- Transitioning from discouragement to inspiration [00:30:02]  

- Business Cartography: Mapping your business ecosystem [00:35:20]  

- Redefining productivity and the necessity of downtime [00:42:10]  

- Human touch in digital interactions [00:48:55]  

- Authenticity in the evolution of content post-pandemic [00:54:22]

Resources mentioned in this episode:

- Interview Valet: https://interviewvalet.com/unusual [00:56:10]  

- Business Cartography by Tom Schwab [00:36:05]

- 🎧 Discover more about leveraging platforms and building trust with podcast interview marketing! Visit https://interviewvalet.com/unusual.

- 🌟 Feeling stuck? Get inspired! Take a walk, connect with someone, and tune in to Business as UNusual.

- 📍 Chart your path to success with Business Cartography. Explore how mapping your business ecosystem can make a difference!

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Tune in next week for more insights and unconventional ideas to help you thrive in today’s evolving business landscape!

Episode transcript:

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence. 

In this episode of "Business as UNusual," host Aicila interviews Dr. Camille White, CEO of Inspire to Evolve Executive Coaching Services. Dr. White shares her compelling journey from resistance to action, emphasizing the need for holistic practices, self-care, and resilience in both healthcare and corporate sectors. This episode is a must-listen for leaders looking to integrate well-being into their organizational culture.

Topics discussed in this episode:

- The journey from resistance to action [03:45] 

- Developing a daily practice for well-being [08:02]

- Personal tragedy and the importance of coping mechanisms [12:27] 

- Understanding spiritual bypassing and balanced emotional health [17:10]

- Healing stones metaphor for emotional reserves [21:34]

- The value of sharing personal experiences and seeking therapy [25:48]

- Importance of self-care for physicians [30:15]

- Addressing physician burnout and satisfaction [33:45]

- Holistic medicine and fibromyalgia [38:05]

- Conscious realism and scientific understanding limits [41:50]

Resources mentioned in this episode:

- Dr. Camille White on TikTok [45:10]

- Email Dr. White: [email protected] [45:32]

- 🌟 Follow Dr. Camille White on TikTok for daily insights on healing and resilience! @inspire2evolve

- ✉️ Reach out to Dr. Camille White via email at [email protected] for coaching and support.

- 💬 Share this episode with someone who could benefit from holistic approaches to well-being!

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.

In this episode of Business as UNusual, host Aicila sits down with Eric Holtzclaw, the chief strategist at Liger, a unique marketing firm specializing in solving complex business-to-business (B2B) relational marketing challenges. They discuss the importance of understanding and owning your brand’s authentic identity, the challenges faced by small companies, and how to stand out in a crowded market. Eric also shares his journey from IBM employee to serial entrepreneur and offers insights into the mindset required to build a successful business.

Topics discussed in this episode:

- Understanding and Owning Your Brand’s Authentic Identity [03:14]

- Solving Problems Over Industry Experience [08:45]

- The Journey from IBM to Serial Entrepreneur [14:22]

- The Challenges of Small Companies Finding Their Brand Voice [18:50]

- The Importance of Genuine Brand Persona [24:10]

- Entrepreneurial Mindset: Job Creation vs. Company Building [32:05]

- The Disconnect Between Client Requests and Needs [38:15]

- Merging 17 Businesses into One Brand: A Case Study [42:30]

Resources mentioned in this episode:

- Liger Marketing Website [05:00]