Business as UNusual
Business as UNusual

Business as UNusual

BiCurean Consulting

Overview
Episodes

Details

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.


Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.


Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.


For more details, visit BiCurean.com/bau.

Help us get the word out about the ways folks are innovating business to be better for us all. https://plus.acast.com/s/business-as-unusual.



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Recent Episodes

Book Marketing Secrets with Kate Larking
FEB 3, 2025
Book Marketing Secrets with Kate Larking

In this episode of Business as UNusual, host Aicila welcomes Kate Larking, a book marketing specialist, to discuss innovative strategies for indie authors and publishers. Kate shares invaluable insights on aligning marketing efforts with personal values, overcoming industry challenges, and the importance of authenticity in book promotion.


Topics discussed in this episode:

  • Kate Larking's Background and Book Marketing Expertise [00:00:24]
  • Surprising Facts About the Current Publishing Landscape [00:02:15]
  • The Myth of One-Size-Fits-All Marketing [00:04:24]
  • Case Study: Marketing Strategies for Unique Books [00:07:55]
  • Personalized Marketing Approaches and Client Examples [00:10:14]
  • Valuable Advice for Young Entrepreneurs [00:17:19]
  • Kate’s Current Business Excitements and Future Plans [00:21:53]


Resources mentioned in this episode:



📚 Discover more about Kate Larking’s book marketing services at [katelarking.com].

✍️ New authors, get personalized marketing advice directly from Kate Larking on [Reedsy: Reedsy].

🤝 Connect with industry experts and learn effective strategies for your indie books!


Episode transcript:

The full transcript of this conversation is available at [bicurean.com/bautranscripts3].


Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, [BiCurean.com].

Help us get the word out about the ways folks are innovating business to be better for us all. https://plus.acast.com/s/business-as-unusual.



Hosted on Acast. See acast.com/privacy for more information.

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28 MIN
Fired to Flourishing: Victoria's Journey
JAN 13, 2025
Fired to Flourishing: Victoria's Journey
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22 MIN