<p><strong>Episode 679 - Thoughts on Niching Down, Narrowing Your Focus and How to do this - Podcasting Tips </strong></p><p>Dave answers a question from listener Jen Mack about niching your podcast audience: Should you focus on the kind of person they are, or on the problem they have? Dave explores practical strategies for tailoring your show to a specific group—and why a “niche” is essential for deeper impact and connection.1. The Value of Niching Your Audience</p><ul><li><p>Focusing your podcast on a specific audience or their problems makes your content more meaningful and better targeted.</p></li><li><p>Broad topics with little depth rarely connect as powerfully as shows that go deep within a defined niche.</p></li></ul><p>2. How to Discover and Hone Your Niche</p><ul><li><p>Go back to basics: Revisit why you started your show and who you want to serve.</p></li><li><p>Use surveys and join online groups to discover what your potential audience talks about and cares about.</p></li><li><p>Attend community events, engage in relevant meetups, and connect with people face-to-face to understand your audience better.</p></li></ul><p>3. The Person vs. The Problem</p><ul><li><p>An effective niche is often a blend of both targeting a specific type of listener and the challenges they want to solve.</p></li><li><p>Consider not just who your audience is, but why they’re seeking out your show and what questions they’re asking.</p></li></ul><p>4. Tools &amp; Tactics for Refining Your Focus</p><ul><li><p>Use Google’s autofill feature to see what potential listeners are searching for online. Build episodes and episode titles around these queries.</p></li><li><p>Listen for feedback from your audience—like Jen’s question—to further tailor your topics as your show grows.</p></li></ul><p>5. Building Community Through Engagement</p><ul><li><p>Interact with your listeners by inviting questions and feedback through your website.</p></li><li><p>Responding directly to audience inquiries helps you continually refine your niche and deepen your podcast’s relevance.</p></li></ul><p>Call to Action</p><ul><li><p>Have a question or tip about podcasting niches? Visit <a href="http://howtopodcast.ca/" target="_blank" rel="ugc noopener noreferrer">howtopodcast.ca</a>, hit the microphone icon, and leave a 90-second voice message to be featured on a future episode.</p></li><li><p>Share your one must-have call-to-action for the end of an episode—what would it be? </p></li></ul><p><strong>Thanks for listening and being part of this growing podcasting community!</strong></p><p>____</p><p>Helping Podcasters Everyday! </p><p><strong></strong><a href="https://howtopodcast.ca/">⁠⁠⁠<strong>https://howtopodcast.ca/</strong>⁠⁠⁠</a><em></em></p><p><em>We would love to hear from you - here is our listener survey!</em></p><p><strong></strong><a href="https://forms.gle/GbrFv9DGszV8N4PW6">⁠⁠⁠<strong>https://forms.gle/GbrFv9DGszV8N4PW6</strong>⁠⁠</a></p>