<p>Welcome to the SWFL Business Podcast, where we interview business owners in the Southwest Florida area to learn about their business and where they're heading.</p><p>Today's guest is Sergio DeCesare from Max Business Profits.</p><p><br></p><p>In this episode, Sergio explains how business owners can increase the value of their businesses and sell them for additional value. He elaborates on how having a company product allows business owners to charge a higher ticket price.</p><p><br></p><p>Sergio is a certified business coach &amp; exit planner; he co-authored an Amazon bestselling book titled, "Business Leader Success: An Introduction to Elite Business Leaders".</p><p><br></p><p>Visit Max Business Profits' website: <a href="https://maxbusinessprofits.com" rel="noopener noreferrer" target="_blank">https://maxbusinessprofits.com</a></p><p>Connect with Sergio on LinkedIn: <a href="https://www.linkedin.com/in/sergiodecesare/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sergiodecesare/</a></p><p>Show us some love on Instagram @swflpodcasts</p><p><br></p><p>Listen on Apple Podcasts: <a href="https://apple.co/3NYks1F" rel="noopener noreferrer" target="_blank">https://apple.co/3NYks1F</a></p><p>Listen on Spotify: <a href="https://spoti.fi/3x1rufI" rel="noopener noreferrer" target="_blank">https://spoti.fi/3x1rufI</a></p><p>Watch on YouTube:<a href=" https://bit.ly/3j69E3g" rel="noopener noreferrer" target="_blank"> https://bit.ly/3j69E3g</a></p><p><br></p><p>Want to be a guest on the show? Book an intro call here: <a href="https://calendly.com/cheineproductions/interview-intro" rel="noopener noreferrer" target="_blank">https://calendly.com/cheineproductions/interview-intro</a></p><p><br></p><p>Like what you hear? Want to have your own podcast produced in the Bonita Springs, FL area? Visit <a href="www.swflpodcasts.com" rel="noopener noreferrer" target="_blank">www.swflpodcasts.com</a> to learn more.</p>