Host Steve Turk interviews Jessica and Damien Zouaoui, founders of Oakwell Beer Spa in Denver, a social wellness concept combining a craft beer and wine self-pour taproom with four private spa suites featuring infrared saunas, rain showers, and hydrotherapy tubs infused with hops, malt, and herbs, plus optional zero-gravity robotic massage chairs and room-service refills.They share their hospitality backgrounds, leaving corporate jobs in New York City, and traveling to 25 countries to find a scalable U.S. concept after discovering a beer spa in Poland in 2018.They detail market research that led to Denver, funding challenges solved through Denver’s economic development loan program and a nonprofit SBA lender, difficulty securing a lease, and a DIY buildout using auctions during COVID. Oakwell opened February 26, 2021, emphasizing five-star yet non-stuffy service, adding non-alcoholic options, and aiming to franchise within a year.00:00 Podcast Welcome00:33 Sponsor Lodgify01:38 Meet Oakwell Founders02:10 Beer Spa Explained02:36 Suites And Addons04:22 First Hospitality Jobs05:44 Quitting Corporate Life07:20 World Trip For Ideas10:18 Discovering Beer Spa12:34 Why It Clicked14:49 From Idea To Plan17:09 Funding And Finding Space20:29 Landing the Space20:52 SBA Loan Reality21:35 From Church to Spa22:39 DIY Build and Auctions25:18 Opening Day Playbook26:58 Michelin Casual Service29:35 Touchless Spa Model33:09 Wellness and Moderation36:15 Franchise Plans Ahead37:28 Leap of Faith Advice39:09 Wrap Up and Sponsor