<p>Join us in this inspiring conversation as we sit down with Kemetria Lilly, a trailblazing boutique industry veteran and educator, who has turned her passion for fashion into a multi-million dollar empire. Kemetria shares her remarkable journey from launching Lilly’s Kloset in 2012 with just $2,500 to grossing over $30 million in sales. With over a decade of experience in retail and small business development, Kemetria offers practical advice and key strategies for aspiring entrepreneurs on how to turn their dreams into reality.</p> <p><br></p> <p><strong>About Kemetria Lilly</strong></p> <p>Kemetria Lilly is the powerhouse behind Lilly’s Kloset, a women’s apparel brand known for offering fashion-forward clothing without compromising on quality, cost, or comfort. With a background rich in retail and small business development, Kemetria has established herself as a leading authority in the boutique industry. She has built a thriving business and empowered countless entrepreneurs through her educational venture, Learn With Lilly, where she shares her knowledge on everything from trend forecasting to marketing strategies.</p> <p><br></p> <p><strong>In This Episode We Discuss:</strong></p> <ul> <li>Practical, cost-effective ways for entrepreneurs to gain the necessary skills to build a successful business.</li> <li>Steps to turn your idea into a reality to go from passion to profit.</li> <li>Strategies for building a strong online presence and engaging with followers on social media.</li> <li>Financial advice for new entrepreneurs on managing and scaling investments.</li> <li>Tips for maintaining customer loyalty and creating a brand that resonates with your audience.</li> </ul> <p><br></p> <p><strong>Chapters</strong></p> <p>0:00 Introduction</p> <p>2:47 How We Met</p> <p>7:32 Lilly’s Background</p> <p>10:28 Searching For Purpose After College</p> <p>12:24 Taking the Reigns and Building Lilly’s Kloset</p> <p>14:57 Scaling into a Multi-Million Dollar Brand</p> <p>16:25 Creating Her Own Lane</p> <p>19:03 Overcoming Key Challenges to Ensure Success</p> <p>20:47 Effective Ways for Entrepreneurs to Educate Themselves</p> <p>26:17 How to Turn Your Passion Into Profit</p> <p>29:48 Strategies for Building a Strong Online Presence</p> <p>32:16 Financial Advice for Scaling a Business</p> <p>35:22 Tips on Creating Customer Loyalty</p> <p>38:33 Insights on Curating Product Collections That Meet Customer Expectations</p> <p>41:31 Building a Brick &amp; Mortar Store</p> <p>44:48 How to Integrate Your Mission Into Your Business Model</p> <p><br></p> <p><strong>Keep Up With Lilly Online</strong></p> <p>https://www.instagram.com/accordingtolilly/</p> <p>https://www.instagram.com/lillyskloset/</p> <p><br></p> <p><strong>Learn From Lilly</strong></p> <p><a href="https://learnwithlilly.myshopify.com/" target="_blank" rel="noopener noreferer">Learn With Lilly</a></p> <p><a href="https://learnwithlilly.thinkific.com/pages/boutique-bootcamp" target="_blank" rel="noopener noreferer">Boutique Bootcamp</a></p> <p><br></p> <p><strong>Get the Making the Brand Workbook </strong><a href="https://www.notsoceo.co/making-the-brand-workbook-bundle" target="_blank" rel="noopener noreferer"><strong>HERE</strong></a><strong></strong></p> <p><strong>Book a 1:1 officehrs session with Brittany of Not So CEO </strong><a href="https://hello.dubsado.com/public/appointment-scheduler/64dbbec46e7934c5db31202e/schedule" target="_blank" rel="noopener noreferer"><strong>HERE</strong></a><strong></strong></p> <p><br></p> <p><strong>Subscribe to the Not So CEO newsletter </strong><a href="https://notsoceo.substack.com/" target="_blank" rel="noopener noreferer"><strong>The Paper</strong></a><strong></strong></p> <p><br></p> <p><strong>Follow Not So CEO on Socials</strong></p> <p><strong></strong><a href="https://www.instagram.com/notsoceo/" target="_blank" rel="noopener noreferer"><strong>Instagram</strong></a><strong> </strong></p> <p><strong></strong><a href="https://www.tiktok.com/@notsoceo" target="_blank" rel="noopener noreferer"><strong>Tiktok</strong></a><strong></strong></p>