<p>Join us in this enlightening conversation as we sit down with Shani Syphrett-Haynes, an award-winning global marketer, business strategist, and creative executive coach. Shani shares her insights on building an inner compass and smart strategies to maximize value while maintaining integrity in a rapidly changing world. She offers valuable advice on how entrepreneurs can identify their brand&#39;s North Star to guide decision-making and foster meaningful growth.</p> <p><br></p> <p><strong>About Shani Syphrett-Haynes</strong></p> <p>Shani is an award-winning marketer and business strategist who leads brand marketing campaigns for Pinterest. She’s also the founder of Jamila Studio, a boutique consulting firm dedicated to supporting underestimated yet remarkably creative women of color in living abundant lives doing meaningful work. Shani’s approach focuses on simplifying practices that move things from good to great and removing barriers for more creative professionals to thrive. Her expertise lies in helping companies and individuals build strategies that are both effective and aligned with their core values.</p> <p><br></p> <p><strong>In This Episode We Discuss</strong></p> <ul> <li>Balancing corporate roles and entrepreneurship, and the key lessons learned along the way.</li> <li>The concept of a North Star and how it can serve as a guiding force for your brand’s direction and decisions.</li> <li>How to define and uncover your brand’s North Star amidst market noise and competition.</li> <li>Practical strategies for staying aligned with your brand’s core purpose and avoiding distractions.</li> </ul> <p> <strong>Chapters</strong></p> <p>0:00 Intro</p> <p>2:42 Shani’s Background</p> <p>7:24 Pivoting Professionally</p> <p>10:57 Paving the Way for Black Women and WOC</p> <p>19:57 Community is the Cheatcode</p> <p>22:55 Navigating Career Challenges</p> <p>25:43 Putting Yourself First Through Self Care</p> <p>27:50 What Is Your Brand’s North Star</p> <p>29:43 The Best Method For Discovering Your Brand’s North Star</p> <p>35:15 Examples of Brands With Strong North Stars</p> <p>43:26 Making Business Decisions Around Your North Star</p> <p>44:15 Avoiding Distractions and Detours</p> <p>49:18 Don’t Burn It All Down, Repurpose </p> <p><strong>Follow Shani on Instagram</strong></p> <p>https://www.instagram.com/shanisyphrett/</p> <p><br></p> <p><strong>Connect With Shani &amp; Jamila Studio</strong></p> <p>https://shanisyphrett.com/</p> <p>https://www.jamilastudio.com/coaching</p> <p> <strong>Get the Making the Brand Workbook </strong><a href="https://www.notsoceo.co/making-the-brand-workbook-bundle"><strong>HERE</strong></a><strong></strong></p> <p><strong>Book a 1:1 officehrs session with Brittany of Not So CEO </strong><a href="https://hello.dubsado.com/public/appointment-scheduler/64dbbec46e7934c5db31202e/schedule"><strong>HERE</strong></a><strong></strong></p> <p><strong>Subscribe to the Not So CEO newsletter The Paper </strong><a href="https://notsoceo.substack.com/"><strong>HERE</strong></a><strong></strong></p> <p><strong>Follow Not So CEO on </strong><a href="https://www.instagram.com/notsoceo/"><strong>Instagram</strong></a> <strong>and</strong> <a href="https://www.notion.so/4fd439215c884daab4ab7f54611ba578?pvs=21"><strong>Tiktok</strong></a></p>