Send us Fan MailScarlett Leung, co-founder of Pretty Tasty, joins us for an honest conversation about what it really takes to build a modern consumer brand. From turning around retail businesses and launching companies from scratch to rebuilding after founder heartbreak, Scarlett opens up about the realities behind entrepreneurship, leadership, fundraising, and growth. Scarlett never planned to become a founder, but after careers in luxury retail, finance, wellness, and consumer brands, she found herself building one of the fastest-growing beverage brands in the country. In this episode, she shares the real story behind scaling Pretty Tasty, navigating painful co-founder fallout, raising capital, and learning that resilience sometimes means letting go...Key Takeaways Why Scarlett walked away from a company she helped build  The co-founder lessons every entrepreneur needs to hear  How Pretty Tasty scaled to 2,000+ retail doors in its first year  What investors actually look for in founders and brands  The truth about founder salaries, fundraising, and exits  How relationships and reputation can accelerate growth  Why resilience is about adaptability, not just pushing through  The emotional side of leadership and identity as a founder Timestamps05:40 From Deloitte to luxury retail and running a $200M business 15:20 The co-founder conflict that changed everything 33:45 How Pretty Tasty was created and positioned in the market 45:10 Scaling into CVS, Sprouts, and Target 58:30 Founder identity, ego, and learning to let go Resources Mentioned Pretty Tasty  BevNet Best New Beverage Award  MIT Sloan School of Management  Deepak Chopra Wellness  National Board for the Diabetes Research Institute Connect with ScarlettInstagram: @drinkprettytasty LinkedIn: Scarlett Leung Website: prettytasty.comConnect with UsSubscribe to the Badass Women in Business Podcast for new episodes every Tuesday featuring honest conversations with women building meaningful businesses.---Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.Stay badass. Stay bold. Build it your way.Keep up with more content from Aggie and Cristy here:Facebook: Empowered Women Leaders  Instagram: @badass_women_in_businessLinkedIn: ProveHer - Badass Women in BusinessWebsite: Badasswomeninbusinesspodcast.comAthena: athenaac.com