Mastering Your Finances: Melissa Armstrong on Building Stronger Businesses Through Accounting & Advisory

MAR 11, 202542 MIN
Badass Women in Business

Mastering Your Finances: Melissa Armstrong on Building Stronger Businesses Through Accounting & Advisory

MAR 11, 202542 MIN

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Numbers don’t have to be intimidating, and Melissa Armstrong is here to prove it. As a CPA, fractional controller, and founder of SteadyHand Accounting & Advisory, Melissa helps business owners streamline their accounting processes, gain financial clarity, and make smarter decisions. In this episode of Badass Women in Business, we dive into the real challenges business owners face with cash flow, risk management, and internal controls—and why no business is too small to start thinking about financial strategy.

Melissa shares her unconventional journey from Puerto Rico to Spain, and finally to Colorado, where she built a business that helps entrepreneurs stay on top of their numbers without feeling overwhelmed. She also opens up about the realities of starting and scaling a business, the importance of community, and why understanding your financials is key to long-term success.

Whether you’re a solopreneur juggling everything, or a growing business trying to get a handle on your cash flow, this episode is packed with insights to help you take control of your finances and set your business up for success.

What We Cover:

  • The difference between a fractional controller and a fractional CFO
  • Why cash flow problems happen and how to fix them
  • The top financial pain points business owners face
  • How to create scalable financial processes that actually work
  • The importance of community and mentorship for entrepreneurs
  • Melissa’s journey from corporate accounting to launching her own practice
  • Why no business is too small to start thinking about risk management and internal controls

Connect with Melissa Armstrong & SteadyHand Accounting & Advisory:

Melissa’s story is a testament to the power of taking risks, staying adaptable, and trusting yourself. Tune in and learn how to make your financials work for you—not the other way around.

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