The Agency Hour

A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually possible?” So in this episode, I’m answering that properly. I’m walking you through the exact system I’m building right now, in real time, to run a digital agency with no team. Not a lean team. Not offshore support. Literally just me and AI. Right now, I’ve gone from zero to 10 clients in about four weeks, and I’m capping growth at one new client per week. The model gets to $1M a year at 28 clients, and I’m showing you exactly how the math works, how the delivery works, and what’s actually changing in the agency space.If you want this system installed in your agency: Apply here: https://start.agencymavericks.com/hl-schedule (We’re only taking a small number of agencies right now.)

What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisions, pressure, and trade-offs that come with it. Josh shares how he went from solo operator to a 15-person in-house team, why he doubled his overhead overnight (on purpose), and what it takes to keep moving forward when the numbers get uncomfortable. If you’re trying to grow your agency without burning out or wondering what the next level actually demands, this is worth your time. If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. Handy Links: Beanbox - https://www.beanbox.app DuoPlus - https://www.duoplus.nz New Zealand Innovation & Export Podcast - https://www.duoplus.nz/podcast

So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale framework that’s helped thousands of digital agencies build authority, increase revenue, and remove themselves as the bottleneck. This isn’t theory. It’s the step-by-step system we use with clients every week. If you want a clearer path to your first (or next) seven figures - this is where to start.  Download the Agency Success Checklist and follow along step-by-step. If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. They’ll be the most trusted. Handy Links: Agency Mavericks Instagram - https://www.instagram.com/agencymavericks  E2M Solutions - https://www.e2msolutions.com/agency-mavericks HighLevel - https://gohighlevel.com/troy-dean Score App - https://www.scoreapp.com Personalised Agency Growth Game Plan - https://gameplan.agencymavericks.com

If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the uncomfortable truth: The era of cheap outbound is over. In fact, recent insights suggest it can take thousands of cold emails to generate a single lead. And even then, prospects will Google you… and choose the agency that shows up with authority. So the question becomes: Are you building visibility… or are you invisible? If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. They’ll be the most trusted. Handy Links:Agency Mavericks Instagram - https://www.instagram.com/agencymavericks E2M Solutions - https://www.e2msolutions.com/agency-mavericksHighLevel - https://gohighlevel.com/troy-dean 

In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tracking the success of your marketing efforts. By the end, you’ll know how to implement UTM parameters to gain insights into your campaigns and improve your marketing strategies. What Are UTM Parameters and Why Do They Matter? UTM parameters, or Urchin Tracking Module parameters, are snippets of text that you can add to the end of a URL to track the performance of campaigns across different traffic sources. They help you understand where your visitors are coming from and how they interact with your content. This is essential for optimizing marketing efforts and ensuring your budget is spent effectively. Why Tracking Matters Many marketers face the challenge of not knowing which advertising dollars are working. A staggering 33% of marketers cannot determine the effectiveness of their campaigns, according to a HubSpot report. This uncertainty can lead to wasted resources and missed opportunities. Key Takeaways - UTM parameters are essential for tracking the effectiveness of your marketing campaigns. - Understanding the five key components helps you gain insights into your traffic sources and campaign performance. - Utilizing tools like utm-builder.net can simplify the process of creating UTM links. Conclusion Tracking your marketing efforts is crucial for optimizing your strategies and ensuring that your resources are being used effectively. By implementing UTM parameters, you can gain valuable insights into your campaigns and improve your overall marketing success.  Work with us. If you’d like to work with us to scale your agency, without becoming the bottleneck, book a call to chat with our team and we’ll help you get it done. Handy Links: E2M Solutions - https://www.e2msolutions.com/agency-mavericks UTM Builder - https://utmbuilder.net Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin