The Innovative Executive
The Innovative Executive

The Innovative Executive

Bella Rushi

Overview
Episodes

Details

The Innovative Executive is a show that tackles the importance of innovation to create new growth opportunities. It focuses on 3 main areas: Rethinking your business models, collaboration, and leveraging technology. Our guests are industry experts who share powerful insights and deliver practical theories. We explore how innovative executives are driving their businesses forward by looking to focus on innovation that comes from customer priorities and new market opportunities. Furthermore, the show examines innovation capabilities that have made them successful and the mindset that’s needed to deal with uncertainty.

Recent Episodes

Nintendo - Customer Experience and Innovation
MAY 26, 2022
Nintendo - Customer Experience and Innovation
It’s no secret that technology is driving innovation in the gaming industry today.  There are over approx. 3.1 billion gamers across the globe.  The gaming industry has increased focus on not only for gamers, but for game developers and publishers.  Investments are made around cloud gaming, subscription service and cross- platform play to enable access anytime, anywhere.  To learn more about the gaming ecosystem, I spoke to Brian Cheney, former CIO of Nintendo Americas about how the gaming industry creates interactive user experience, global reach and the social and shared connections it generates.  The gaming industry is so huge that the number of viewers actually exceed the number of online players.  And it’s predicted that the gaming industry is going to overtake the movie and entertainment industry.What we cover in this episode:3:25 Did not see new markets with barriers but as requirements6:40 Feedback from local perspectives7:24 Corporate strategy – embrace your legacy and customer base that keeps up with your        consumer09:09 Gaming industry predictions and market trends around social content11:23 Animal Crossing – ongoing engagement and longevity after 20 years13:26 Innovation is a necessity in the gaming industry and creating a pipeline of products14:32 Big I and small “i” Innovation, our organization supported both17:50 Understand the user to create a better experience and not for new productsFollow Brian CheneyFollow Me:LinkedInInstagramOrder a copy of my book: The Innovative Executive Leading Intelligently in The Age of DisruptionWhat is “The Innovative Executive” Podcast?Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth.  With a focus on Rethinking your business model, innovation and collaboration and leveraging technology.  You’ll learn how to strengthen your innovation capabilities.
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24 MIN
Innovation through Anthropology
MAY 5, 2022
Innovation through Anthropology
Consumers often struggle to articulate their needs and data contains gaps that can be difficult to identify without seeing consumers conducting tasks in-context.  The focus often lies in what the anthropologist notices that the consumer may not have thought to demonstrate. More companies are taking an anthropological approach to their business because they understand that qualitative research skills are essential to making sense of the big data. An Anthropologists lens helps you to framing or reframing your work in a way that makes sense to stakeholders and overturn any misconceptions.  In the show I talk with Mike Youngblood who bridges the gap between big data and the consumer. We dive into inhibiting Factors of Innovation, Rethinking About Your User Design Framework, how to Capture Observations and setting Goals & Thinking Systemically. What we cover in this episode:03:20 Corporate anthropology on the rise05:34 Anthropologist mindset- reflectiveness08:19 Four inhibiting factors of innovation12:30 Rethinking about your user design16:14 framework to capture observations21:13 Goal is not to have data points but understand what it means23:32 holistic thinking/ systems thinking when solving for sustainabilityFollow Mike YoungbloodFollow Me:LinkedInInstagramPre-order my book: The Innovative Executive Leading in the Age of DisruptionWhat is “The Innovative Executive” Podcast?Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth.  With a focus on Rethinking your business model, innovation and collaboration and leveraging technology.  You’ll learn how to strengthen your innovation capabilities.
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30 MIN